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Hyundai taps Lamborghini exec to lead Genesis brand

If Hyundai is serious about going after the big boys with the launch of its new Genesis brand, it's going to need the right people with experience in the luxury marketplace to pull it off. Fortunately it appears to have found just the man for the job. His name is Manfred Fitzgerald, and he'll be running the Korean automaker's new luxury brand starting next month. Fitzgerald was formerly director of brand and design at Lamborghini, where he worked for 12 years before leaving to start his own consultancy. As the latest Senior Vice President at Hyundai, he'll be tasked with leading the "brand strategy, marketing, and other business operations" for the Genesis brand. That means working closely with Luc Donckerwolke, who – having penned for a number of Volkswagen divisions including Lamborghini as well – recently left his post as head of design at Bentley to run Hyundai's new Prestige Design Division (which will handle the styling for all future Genesis vehicles). Donckerwolke works under Peter Schreyer, who – as chief design officer at Hyundai and one of three presidents of Kia – is the highest-ranked foreigner at the company. Schreyer is also a former VW Group man, having designed the original Audi TT and the Volkswagen New Beetle before leaving for South Korea. One year ago, Hyundai similarly tapped Albert Biermann – formerly head engineer at BMW M GmbH – to run its new performance division. Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand - Manfred Fitzgerald takes role of leading the Genesis brand - Genesis brand targets the global luxury car market by appointing a prominent figure that transformed Lamborghini into a luxury car brand December 28, 2015 – Hyundai Motor announced Manfred Fitzgerald, former Director of Brand and Design at Lamborghini, to lead the Genesis brand from January, 2016. Based in Hyundai Motor Headquarters Seoul, Mr. Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand as the Senior Vice President. For the brand to set a strong foothold in the global luxury car market, he will take a core role in brand strategy, marketing and other business operations within the Genesis brand. During his twelve year career at Lamborghini, Mr. Fitzgerald played a pivotal role in transforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten folds as the Director of Brand and Design. Mr.

Joyrider nearly collides with kids, chased down by cops

A 14-year-old joyrider was able to outrun police in Utah but couldn't make it around a protective parent in a pickup truck. According to KSTU Fox 13 News in Utah, the thieving youngster's grandfather reported the white Hyundai Veloster missing, and police were already searching for it. As it turns out, his grandson had taken it and was driving like a crazy person. He even sped through a park where children were playing and into a neighborhood (video below).
Eventually, one of the parents at the park had enough. When the Hyundai appeared to be coming back to the park, he hopped into his pickup to stop the out of control teen and put himself in harm's way. After the violent way he was stopped by an oncoming truck, the kid might think twice about stealing any more cars. Bystanders got most of the incident on cell phone videos, including the crash, and you can scroll down to watch them and the news report for a little more backstory.

Hyundai i30 N: This is the 271-horsepower hot hatch we won't get

Hyundai has finally taken the wraps off of its very first N-badged car, the i30 N, along with many of the car's features and specs. Visually, the car has subtle changes including larger grilles in the front bumper, a front spoiler with red trim, black headlight housings, new side skirts, a larger rear wing, and a more sculpted rear bumper. The car can also be fitted with either 18- or 19-inch wheels. Inside you'll find heavily bolstered seats, blue buttons on the steering wheel for driving modes, blue stitching on the seats and trim, and aluminum pedals. Performance-wise, the i30 N should be pretty potent with a turbocharged 2.0-liter four-cylinder making 271 horsepower and 260 pound-feet of torque. That's nearly 20 more horsepower than the Focus ST, and about 50 horsepower more than the GTI Sport. The Focus ST does have 10 more pound-feet of torque, and the GTI Sport roughly matches the twist output. The i30 N channels its power through a six-speed manual transmission and electronic limited-slip differential to the front wheels only. View 6 Photos To make the most of all this power, Hyundai bestowed an array of electronic aids. The sportier suspension features electronically adjustable shocks to improve ride or handling depending on preferences. An automatic rev matching system is included for flawless, smooth, quick downshifts. The i30 N also has a variable exhaust system for quiet cruising or loud hustling. All of the above features along with steering feel and stability control sensitivity can be adjusted by selecting one of the car's five driving modes: Eco, Normal, Sport, N, and N Custom. There's even a launch control function. Unfortunately, we won't be getting Hyundai's hot hatch here in America, despite the fact that we already have a version of the regular i30 in the form of the Elantra GT. But we know that Hyundai is working on an N version of the Veloster, and we expect that N car to make the trip Stateside. It will probably have the same engine found in the i30 N, just in a funkier body. And if it has the same engine, we wouldn't be surprised if it comes with most of the i30 N's handling upgrades and gizmos. Related Video: Hyundai Hatchback Economy Cars Performance hyundai elantra gt hyundai i30 Hyundai N