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Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.

HyFive hydrogen infrastructure gets $51M boost across Europe

"High five!" was one of the catch-phrases of Sacha Baron Cohen's Kazakh comedic alter ego Borat. A real-world HyFive is being announced by a power broker named Boris. And this is serious business. London Mayor Boris Johnson has announced a program called HyFive, which will see automakers and other entities invest 31 million British pounds ($51 million US) in a demonstration project for hydrogen fuel-cell vehicles. By next year, London will have three hydrogen refueling stations, while there will be one each in the Danish cities of Aarhus and Odense and one in Innsbruck, Austria. Leaders of the program are planning for other stations in Sweden, Germany and Italy. The five participating automakers are BMW, Mercedes-Benz parent Daimler, Honda, Hyundai and Toyota, while other companies involved include Copenhagen Hydrogen Network, ITM Power and Linde. Those OEMs will make 110 fuel-cell vehicles available for deployment in Bolzano, Copenhagen, Innsbruck, London, Munich and Stuttgart. The program represents an effort to address the "chicken or egg?" challenge inherent to establishing a hydrogen fuel cell vehicle market. While the powertrain technology provides benefits by combining fossil-fuel-like refueling times with long driving ranges and zero emissions, establishing a refueling network and building fuel-cell vehicles is prohibitively expensive, especially in low volumes. The London mayor is no stranger to green transportation technology. Late last year, Johnson made himself available for a photo opportunity with Ecotive and Frazer-Nash, which had developed a six-passenger extended-range plug-in taxicab. The mayor got a test drive in the cabs this week. You can check out the HyFive press release below. Global leaders sign up to GBP31m plan to demonstrate viability of hydrogen vehicles International project HyFive pioneers hydrogen fuel cell technology A pioneering GBP31 million deal will be struck today (3 April) to make hydrogen vehicles a viable and environmentally friendly choice for motorists across Europe. Leading motor manufacturers, hydrogen fuel suppliers, the Mayor of London's Office and energy consultancies from around the globe are signing up to the HyFive project, the largest of its kind in Europe, at City Hall in London today.

Hyundai needs to make the Ioniq Scooter

In the mad rush that is an auto show press conference, sometimes the coolest stuff is sometimes barely mentioned, and often overshadowed, by the bigger news. Hyundai's awesome Ioniq Scooter concept is a perfect example of this. Revealed at this year's CES, it was given just 45 seconds of talk time in a 45 minute conference. The scooter's sleek design and clever charging spot struck me as the one of the most practical and fleshed out mobility solutions on display at the show. Now I'm on a one-man mission to convince Hyundai to build it. The Ioniq Scooter is a compact, collapsible, and lightweight electric scooter that (and this is my favorite part) stows and charges in the door pocket of the upcoming Hyundai Ioniq. You can park your car, pop out the scooter and ride what's referred to in the mobility industry as the "last mile." Driving is usually the easiest part of any journey. Roads are all connected and relatively easy to navigate. Everything after that - parking, walking, etc. - often takes just as much time and effort as driving. The scooter helps solve this problem. View 6 Photos For me, the little electric scooter was the best thing in Hyundai's sci-fi filled booth. The automaker brought out two working robot exoskeletons and a car concept that is literally meant to be built into your home. There was an autonomous Ioniq giving test rides down the Las Vegas strip. Despite all of that, all I wanted to do was break the glass case holding the scooter silently ride away. In person, the Ioniq scooter appears relatively lightweight and extremely compact. It's partially constructed from carbon fiber and has a small display that shows battery life, speed, and range. You use a small knob on the handle bar to accelerate and brake. Alternatively, you can slow down by pushing a pad over the rear wheel, just like on a kick scooter. Top speed is 12 mph and the total range is about 12 miles. It's unclear if the battery can be swapped out to extend the distance before recharging. The Ioniq scoter is just a prototype, so we have no idea how much it would cost to put it into production or if Hyundai has any plans to even do so. What we do know is that a working prototype exists and that we would love to get a chance to ride it. Like our endeavor to drive a Citroen C4 Cactus, I'm on a mission to ride the Ioniq scooter. In my eyes, this scooter is the modern equivalent to a Honda Motocompo, but more practical.