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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Kia recalls 507,000 vehicles in U.S. for airbag issues

WASHINGTON — Kia Motors Corp said on Friday it was recalling more than 507,000 vehicles in the United States because an electronic glitch may prevent airbags from deploying in a crash. The recall follows an announcement in March by the National Highway Traffic Safety Administration (NHTSA) that it was investigating why some airbags had failed to deploy in Kia vehicles and its affiliate Hyundai after crashes in which four people were killed and another six were injured. The two Korean automakers have now recalled nearly 1.1 million U.S. vehicles to address the issue. NHTSA said in March that it was aware of six serious crashes in which airbags failed to deploy in frontal crashes, including four in 2011 model Hyundai Sonatas and two in 2012 and 2013 Kia Forte vehicles. The crash of the 2013 Forte occurred in Canada. Kia's recall issued on Friday covers 2010-2013 Kia Fortes, 2011-2013 Kia Optimas and 2011-2012 Kia Optima Hybrid and Sedona vehicles. The company said the airbag control unit may short circuit because they may be susceptible to electrical overstress, preventing the frontal airbags and seat belt pretensioners, which pull the driver and front seat passenger firmly back into their seats, from deploying. The company said it does not yet have a fix, but is working with its supplier on the issue. Kia spokesman James Bell said the company "is attempting to have a remedy by the scheduled owner notification date of July 27. If Kia does not have a remedy by that date or if any customer feels unsafe in his/her vehicle, we will provide a rental car until the repair has been completed." Hyundai in February issued a recall for 154,000 U.S. Sonatas after non-deployment reports were linked to electrical overstress in the air bag control unit. In April, Hyundai recalled an additional 425,000 U.S. vehicles to address the same issue. Hyundai said in March that it was aware of reports of two deaths in its vehicles, which occurred in head-on collisions at extremely high rates of speed. NHTSA said the airbag control module under investigation was built by ZF Friedrichshafen AG, a German auto supplier. ZF said on Friday that it has worked with Kia and "continues to cooperate and support NHTSA and its customers in the investigation." The safety agency also said that electrical overstress appeared to be the root cause in a 2016 recall by Fiat Chrysler Automobiles NV of 1.4 million U.S. vehicles for airbag non-deployments in significant frontal crashes.

Hyundai Ioniq EV coming with 110-mile range in US

We've known for a while that the new Hyundai Ioniq line of vehicles will come in three variants: hybrid, plug-in hybrid, and battery electric. As we get ready for more information on the trio at the New York Auto Show this week, we've learned that t he EV, which is slated to go on sale in South Korea in June and in the US towards the end of the year, will have a 28-kilowatt-hour battery pack that's similar to the Kia Soul EV. The Sould EV has a single-charge range of 93 miles, but the Ioniq EV will be able to go as far as 110 miles on one charge, In discussion with Hyundai's Kim Choong, Automotive News learned that despite earlier talk of a 155-mile range for the EV, the 110-mile figure is what the Ioniq will get on the US EPA test cycle, Hyundai spokesman Jim Trainor confirmed in an e-mail to AutoblogGreen on Monday. The longer range figure is what the Ioniq EV will be rated at on the more lenient European cycle. Hyundai revealed its "three-pronged" plan for the Ioniq at the Geneva Motor Show earlier this month. We now know that the EV model will have paddle shifters so the driver can control the level of friction in the car's regenerative brake. Additionally, the EV, as with the hybrid and plug-in hybrid, will have an "eco-routing" navigation system that to make best use of either the range on the EV or the fuel economy on the hybrids. The Ioniq Hybrid debuted in South Korea in January. That variant has already received some attention because Hyundai's Lee Ki-Sang told Automotive News that the hybrid itself will have "standard" and "eco" variants, and that the "eco" version will have a combined fuel-economy rating of 56 miles per gallon, putting it well ahead of the Toyota Prius's fuel economy. That is, if these numbers are all on the same test cycle. Related Video: Featured Gallery 2017 Hyundai Ioniq Electric: Geneva 2016 View 14 Photos News Source: Automotive News-sub.req. via Green Car ReportsImage Credit: Drew Phillips Green Hyundai Electric Hybrid ioniq