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2015 Hyundai Genesis

Hyundai grabbed our attention with its first-generation Genesis. Now, with this second-gen model, the company's job is to keep it. The 2015 Genesis, known internally as "DH," wisely follows in the footsteps of its predecessor, a model that showed the automaker's naked ambition, putting it on the map of not just bargain hunters, but the upwardly mobile, too.
The outgoing Genesis proved Hyundai was capable of producing a premium car of superior quality, complete with a plush interior, handsome looks and a relatively sporty driving demeanor, all for the sort of cut-rate price the brand built its reputation on. The first Genesis worked wonders for expanding Hyundai's allure, opening it up to all kinds of new car shoppers who previously wouldn't have given its other models a second glance.

GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

2019 Hyundai Veloster N revealed with 275 horsepower

Hyundai has finally revealed the first N model to come to the U.S., the Veloster N, and it's basically the i30 N's funkier cousin. Under the hood is the very same turbocharged 2.0-liter four-cylinder cranking out 275 horsepower and 260 pound-feet of torque. That power goes to a 6-speed manual transmission that features an automatic rev-matching system for downshifts, and on to the front wheels by way of an electronic limited-slip differential. Backing up the power is a suspension that is adjustable for damping via the various drive modes on the car, which also adjust throttle response, rev-matching characteristics, steering, differential settings and the exhaust note. The Veloster N also has standard 225-mm wide high-performance summer tires on 18-inch wheels, which can be swapped for 19-inch wheels with 235-mm wide high-performance summer tires. There are two sets of brakes available, too. The standard front rotors are 13 inches and the rears are 11.8 inches, and the optional set are 13.6 inches in the front and 12.4 inches in the rear. Of course all of these performance upgrades need more visual flair, which the Veloster N proudly displays. Up front it has a more aggressive front fascia with red accents around the grille. There are vents behind the grilles that direct air toward the brakes for additional cooling. More aggressive side skirts and a faux rear diffuser with split dual-exhaust tips complete the look of the lower body, while a big wing caps it off. That big wing also has a triangular high-mount brake light just like the i30 N. The exterior can be coated in one of four colors, white, black, red, or the trademark light blue of N. The interior gets some updates, too in the way of cloth sports seats, an N steering wheel with buttons in that same blue color, and shift indicator lights appear on the instrument panel. Production of the Veloster N begins this September, and they will be available at dealers in the fourth quarter of this year. If you can't wait, though, the car will be available for download and virtual driving in Forza Motorsport 7 on January 16. Related Video: Featured Gallery 2019 Hyundai Veloster N: Detroit 2018 View 16 Photos Related Gallery 2019 Hyundai Veloster N View 25 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Detroit Auto Show Hyundai Hatchback Performance 2018 detroit auto show hyundai veloster n