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2018 Hyundai Kona First Drive Review | Serving style, price, and utility, in that order

Utility is an interesting word. As it applies to cars and trucks, it's a nebulous term — but this vague concept is the main reason for buying one rather than a coupe or sedan. Both truck-based SUVs and car-based CUVs claim a modicum of it. And so-called utility vehicles come in all shapes and sizes. The Hyundai Tucson could be considered a small crossover, but when you park the brand-new 2018 Hyundai Kona next to it, you'll see that the new kid is a full foot shorter than its older sibling. Crucially, though, for right about the same asking price, the Kona boasts a little more cargo space but slightly less rear-seat legroom than a Hyundai Elantra. That means a buyer could conceivably compare and contrast the subcompact Kona crossover with the compact Elantra sedan, and decide which shape better suits their needs. View 48 Photos More likely, however, a prospective buyer is going to know before even stepping foot into a dealership that they are interested in the Kona, not the Elantra, because they want the appearance of rugged capability (more than actual rugged capability). Buyers in this category rank design and style as more important than driving manners or fuel efficiency. Utility vehicles are perceived as stylish and trendy, so let's talk style. Design is critical in this segment, and that means boringness is a death sentence. The Kona certainly isn't boring, but it's also a little over the top, especially in the model's trademark Lime Twist bright green hue. Bright colors accentuates the various textures and finishes of the Kona's helmet-like front fascia. Having a vehicle that stands out from the crowd is a good thing, but we like the Kona better in darker colors. Split lighting units front and rear give the Kona a distinctive appearance, especially after the sun goes down with the lights turned on. Jeep introduced the split light look on the Cherokee several years ago, controversially – and subsequently the Cherokee has returned to conventional headlights. Despite Jeep's backtracking, the design works better for the Kona thanks to more compact proportions. It's also a new vehicle without the baggage and overwrought expectations of Jeep's adoring fanbase. The Kona is strongest in profile. The car's designers say the meandering cut lines that start over the front wheel arches, stutter and restart across the doors, and merge in the rear quarter panels over the blocky plastic moldings, are inspired by the flowing and unpredictable lines of lava.

Hyundai readying Juke rival with 'edgy, dynamic styling' for 2017

Love it or hate it, the Nissan Juke has drawn attention to itself and to its maker. Little wonder, then, that Hyundai wants to follow a similar formula.
According to our compatriots over at Edmunds, Hyundai has a whole raft of new products in the works - as you'd expect from the world's fourth-largest automaker - including replacements for the current Tucson and Elantra sometime next year, but also a subcompact crossover to target the Juke, not to mention tiny softroading rivals like the forthcoming Chevrolet Trax. Details at this point are few and far between, but it appears Hyundai is committed to making it as zany as the Nissan it will target. The Korean automaker revealed the Curb concept (pictured above) along similar lines at the 2011 Detroit Auto Show.
Hyundai Motor America CEO Dave Zuchowski tells Edmunds not to expect a mini Tuscon, but to "Think of maybe something that looks like a Juke or something that has edgy, dynamic styling." Considering how off-the-map Hyundai went with the Veloster and its unconventional array of doors, we know the Korean automaker can think outside the box for this Gen-Y crossover. Whether the edge tiny CUV market has space for more than the Juke, however, is another matter. One way or another, look for the tiny Korean crossover to arrive sometime in 2017.

2015 Hyundai Tuscon Fuel Cell will lease for $499/month, comes with free hydrogen

If nothing else, Hyundai wants to make it as easy as pie for you to check out its upcoming hydrogen-powered 2015 Tucson Fuel Cell vehicle. Given that the Korean automaker will be the first to offer a mass-produced fuel cell vehicle in the US (sorry, Honda, the FCX Clarity just doesn't cut it for this category) and that the hydrogen-powered Tuscon is coming next spring, there's no time like the present to lower hurdles.
Here's how Hyundai is trying to remove your worries. First, if you want to have an extended test drive, you can go rent a fuel cell Tuscon at participating Enterprise locations, starting next spring. Nothing was said about buying one of these SUVs outright, but after putting $2,999 down, you will be able to lease the H2 Tuscon for $499 a month for 36 months, and that includes "unlimited free hydrogen refueling" and a hydrogen version of the "At Your Service Valet Maintenance." Since there are only ten public hydrogen refueling stations in the US, and nine of them are in California, it makes sense that the Tuscon will be available only in the Golden State, specifically at just four dealerships. Hyundai said in a statement that, "Availability of the Tucson Fuel Cell will expand to other regions of the country consistent with the accelerating deployment of hydrogen refueling stations." In other words, don't hold your breath.
Speaking at the unveiling, Hyundai Motor America CEO John Krafcik praised the hydrogen work that Honda and Toyota are doing here at the show and said, "We think fuel cell technology will increase the adoption rate of zero-emission vehicles, and we'll all share the environmental benefits." In the Tuscon, that means an estimated 300-mile range and a refill time of under 10 minutes along with the instant torque of an electric motor. We'll be most interested to see how that plays out in the marketplace. Feel free to read more in the press release below.