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Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Next-gen Hyundai Equus spotted horsing around in desert

The last time we showed you the next-generation Hyundai Equus, the northern hemisphere was in the depths of winter and the big luxury sedan was testing above the Arctic Circle. Now, as we're approaching the end of summer, the South Korean company is rather fittingly conducting hot weather testing in the American southwest. As with our last look at the Equus, today's images show a heavily camouflaged car. Said camo, which includes both coverings and more form-fitting stickers, can't hide the overall size of this vehicle. It's a big'un, especially behind the B-pillar. From what we can see through the front camouflage, the Equus should draw some inspiration from the Vision G concept. In short, expect a sportier, more assertive look than what's currently offered on Hyundai's flagship. This particular car is allegedly fitted with a version of the company's Tau 5.0-liter V8, which serves in both the current Equus and the smaller Genesis sedan. It's paired with a ten-speed automatic – yes, ten forward gears... on a car – while our spies reiterated previous reports that a new turbocharged V6 would also be on offer. Importantly, this latest gallery of spy photos gives us our first look at the new Equus' cabin. Again, there's heavy camouflage here, but we can get a look at the handsome leatherwork on the two-tone steering wheel and the stylish silver hue of the HVAC buttons. It also looks like Hyundai will retain a knob-and-button-style controller for the infotainment system, which will be housed in an expansive display at the tip top of the dash. Look for the next-generation Equus to make its debut some time in 2016 as a 2017 model. Related Video:

2014 Hyundai Equus facelift revealed ahead of NY debut

Hyundai has dropped a pair of videos detailing the facelifted 2014 Equus ahead of the luxury sedan's official debut at the New York Auto Show later this month. New adaptive LED headlamps are matched with redesigned LED taillamps, along with new 18-inch alloy wheels at all four corners (19s are optional). Buyers will get to enjoy a card-type smart key and a shift-by-wire gear change indoors. More importantly, the vehicle's forward cabin is now dominated by a 9.2-inch screen mounted in the center of the dash.
The old analog gauges have also gone by the wayside in favor of a new TFT LCD display. Mechanically, the 2014 Equus will continue to offer a standard 3.8-liter V6 engine or an optional 5.0-liter V8, depending on the market (the US-spec car is currently only available with the V8). The vehicle can be configured with a total of three driving modes, including Normal, Snow and Sport, which can adjust multiple systems, including the vehicle's electronic dampers. You can check out two computer-generated videos of the four-door below.