2012 Hyundai Accent Gls on 2040-cars

Auto blog

Redesigned 2019 Hyundai Tucson gets modest price bump

Hyundai says its refreshed 2019 Tucson is now hitting showrooms with a starting price of $24,245, including destination charge. That's a $700 bump up from the outgoing model, though Hyundai is currently offering a $2,500 discount on the 2018 model when purchased through Oct. 31, according to its retail website. For 2019, Hyundai gave the midsize Tucson crossover updates inside and out. There are redesigned front and rear fascias, including Hyundai's latest cascading grille, redesigned 17-, 18- and 19-inch wheels, and more advanced safety technology. All trim levels get Hyundai's SmartSense package, which includes forward collision-avoidance assist, lane-keeping assist and driver attention warning. Electronic parking brake with auto vehicle hold and a 7-inch touchscreen with Apple CarPlay and Android Auto integration are standard across all trim levels as well. View 14 Photos The optional 1.6-liter turbo-four engine is gone, replaced by a naturally aspirated 2.4-liter that makes 181 horsepower and 175 pound-feet of torque for the higher SEL, Sport and Limited trims. The base SE and Value trim models get a 2.0-liter four-cylinder that makes 164 hp and 151 lb-ft. Both are mated to a six-speed automatic transmission. Inside, there are new designs for the center stack, cluster, panel vent and leather seats. The range tops out at $32,595 for the Limited with the Unlimited package in front-wheel-drive, or $33,995 for all-wheel-drive. The package adds features including pedestrian detection safety technology, high-beam assist, panoramic sunroof, ventilated front and heated rear seats and smart cruise control with stop and go. Related Video: Image Credit: Hyundai Hyundai Safety Crossover hyundai tucson

Hyundai will invest $35 billion in autonomy and emerging technologies

SEOUL — Hyundai Motor Group said it plans to invest $35 billion (41 trillion won) in mobility and other auto technologies by 2025, part of which will be directed to an ambitious effort to become more competitive in self-driving cars that has also received government backing. The plan, which Hyundai said encompasses autonomous, connected and electric cars as well as technology for ride-sharing, comes after the automaker and two of its affiliates announced an investment of $1.6 billion in a venture with U.S. self-driving tech firm Aptiv. South Korea's government is also onboard, unveiling more funding for autonomous vehicle technology with President Moon Jae-in declaring on Tuesday that he expected self-driving cars to account for half of new cars on the country's roads by 2030. "The self-driving market is a golden market to revitalize the economy and create new jobs," Moon said in a speech at Hyundai Motor's research center near Seoul. The government intends to spend 1.7 trillion won between 2021 and 2027 on self-driving technology. It expects Hyundai to launch level 4, or fully autonomous, cars for fleet customers in 2024 and for the general public by 2027, an industry ministry official told Reuters. But some experts question whether targets set by the government and the automotive group, which also includes Kia Motors, are realistic given the technological and cost challenges and the lack of home-grown technology. In a 45-page report on future automotive technology, the government acknowledged South Korea lags in some key areas necessary for self-driving cars such as artificial intelligence, sensors and logic chips. "Hyundai has to buy technology from someone else because it lacks software technology. Even though it has a lot of cash, this could become a financial burden if its earnings deteriorate," Esther Yim, an analyst at Samsung Securities, said. Other analysts noted that the prospects for self-driving cars are quite murky. General Motors' self-driving unit, Cruise, said in July it was delaying the commercial deployment of cars past its target of 2019 as tech firms and automakers acknowledge it will take more time and money than they had expected to make autonomous vehicles safe for unrestricted use on public roads. South Korea's government said it would prepare a regulatory and legal framework for autonomous cars and the safety questions they pose by 2024.

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.