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Hyundai working on clean-sheet, hydrogen-powered CUV

Autocar reports that Hyundai is working on its next hydrogen fuel cell vehicle, and that the coming vehicle will be a clean-sheet design and likely a crossover. The South Korean company will soon have its Toyota Prius-fighting Ioniq hybrid on the market, now it is said to have placed a bullseye on the Toyota Mirai FCEV. This follows news that Kia is developing a brand new fuel-cell hybrid for launch by 2020, the theory is that platform will be shared with Hyundai, who will launch it first. The bodystyle isn't confirmed, but making it a crossover would take advantage of two important factors, one being the ongoing sales boom of compact and mid-sized SUVs. The second is that according to Sae-Hoon Kim, head of the company's fuel cell research, "all customer feedback says range and boot space are the priorities." Since bigger tanks typically mean less trunk space, a crossover would offer the best opportunity for maximizing both. A people-hauler could also make design and brand connections with the Kia Niro hybrid crossover. Hyundai is hoping to get a range of 500 miles out of the new vehicle, which would mark a 25-percent improvement over the range of the Tucson FCEV currently on sale. When it arrives it will give Hyundai a dedicated player in three alternative powertrain domains, joining the Ioniq plug-in hybrid and the pure electric vehicle it promised for launch by 2017. That could be seen as merely hedging bets, but the company does believe in hydrogen, Kim saying, "Every solution leads to hydrogen; either you use renewable energy sources to create and store hydrogen, or you use traditional fuels like coal to create hydrogen. Either way, hydrogen is the way to store energy and control supply and demand."

Hyundai Motor America CEO Dave Zuchowski was fired today

According to Automotive News, Dave Zuchowski, CEO of Hyundai Motor America, was fired today, effective immediately. Automotive News cites multiple anonymous sources that said the reason for this decision was missing the company's internal sales goals. Hyundai has confirmed in a statement that Zuchowski will be "leaving the company", without citing a specific reason for the departure. Until a new CEO is named, the American division's executive vice president and general counsel Jerry Flannery will fill the role. Flannery has been with Hyundai since 1987, and a search for a permanent replacement is already underway. According to Hyundai, this change in management is part of "a continuation of a reorganization that began late this year." Zuchowski became CEO of Hyundai Motor America in 2014, taking the reigns from John Krafcik. Krafcik left at the end of his contract, and now works for Google's autonomous car spin-off Waymo. Zuchowski has worked in the auto industry for over three decades, and was at Ford and later Mazda before coming to Hyundai. Related Video:

Hyundai spotted testing Prius rival

That Hyundai is gearing up to go after the Toyota Prius with a dedicated hybrid of its own is no great secret. We've seen prototypes for it testing twice before. But this is our best look at the Korean challenger yet, wearing its own bodywork and in the light of day. Spied undergoing testing in Germany, this prototype dubbed AE HEV (likely for Advanced Experimental or Alternative Energy Hybrid Electric Vehicle) is still heavily camouflaged to keep it away from prying eyes (like ours). But there are still some details we can discern from underneath the cloth cladding. For starters, you can see the horizontal slates on the front grille, blue accents on the headlights, maybe even a strip of LED daytime running lights. There looks to be a spoiler at the back similar to that on the European hatchback version of the Honda Civic. Of course it's another Honda whose form this prototype seems to be emulating, and that's the Insight. It'll be interesting to see if Hyundai can succeed where the Insight failed, and take the fight to the Prius. Expect to see it emerge sometime in the second half of next year.