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Hyundai brings US troops to the Super Bowl, virtually

Hyundai waited until after the game ended to show off its most impressive Super Bowl commercial. Through the magic of technology, Hyundai brought troops from a US Military Base in Zagan, Poland, right into Houston to watch the game, along with their families. Hyundai reportedly bought the first three 30-second commercial spots after the game ended – and in this case, considering that this was the first Super Bowl in history to go into overtime, the Korean automaker certainly got its money worth. In addition to Corporal Trista Strauch, Specialist Erik Guerrero and Sergeant Richard Morrill, and their families, the commercial featured ex-NFLers Joe Montana and Mike Singletary. We don't know exactly how Hyundai was able to pull it off in real time, but the end result was pretty impressive. To see how it all went down, check out the commercial above. Related Video:

Hyundai will add smaller crossovers and make the Santa Fe and Tucson bigger

At the LA Auto Show, Hyundai North American CEO Dave Zuchowski detailed plans to change the all-important crossovers in the company's lineup to better suit the ravenous tastes of American CUV shoppers, Automotive News reports. There are two important aspects: up-sizing existing crossovers, and introducing new small crossovers beneath them. With regard to the first part, Zuchowski said that the Santa Fe and related Santa Fe Sport will both grow in size, and differentiate from each other – which is good, because consumers are generally confused about how the five-seat Sport relates to the seven-seat Santa Fe. In the future, the regular Santa Fe will grow to become an eight-seat crossover, and the Sport will also grow and be redesigned as a more rugged-looking Jeep competitor, AN reports. Along those lines, Zuchowski says the company will change the name of the Santa Fe Sport to reduce confusion and better communicate its market position. The Tucson will grow a bit, but won't be significantly reimagined. The report also indicates that Hyundai also plans on introducing a B-segment crossover in 2018 – that is to say, a competitor to vehicles like the Honda HR-V and Jeep Renegade. We had previously reported that a B-segment crossover was on the way but didn't have timing. Further down the road, an even smaller A-segment crossover will be introduced. These new vehicles will be on sale by 2020, as will the revised Santa Fe and Tucson lines. Related Video:

2020 Kia Soul vs. subcompact crossovers: How they compare on paper

At 10 years old, the 2020 Kia Soul has entered its third, and potentially best, generation yet. To get here, it fought off other boxy hatchbacks such as the Scion xB and Nissan Cube. But now it faces all new competition: subcompact crossovers. They offer similar sizes, prices and flexibility as the Soul, but with a veneer of ruggedness. But the Soul is ready with its own rugged trim, the X-Line, plus the return of its powerful turbocharged variant. To see how the Soul stacks up to the fresh competition, we've compiled vital stats on all the tall hatches. Considering the prodigious size of the subcompact crossover segment, we've limited our selection to a few options that are similarly priced and sized to the Soul, and that offer a bit of funky styling. They include the Toyota C-HR, Nissan Kicks, Hyundai Kona and Honda HR-V. There are of course many more options, and you can create your own comparisons using our Compare Cars feature. (You can also check out our Mitsubishi Eclipse Cross comparison that includes a few larger choices). In the meantime, though, check out all the numbers on our selected vehicles in the chart below, followed by analysis after. Performance, fuel economy and drivetrains The crossover segment is diverse when it comes to powertrains, with all different displacements, induction systems and drive wheels. A surprising number of these supposedly rugged and off-road-oriented vehicles (at least more than normal cars) are front-drive only. These include the Nissan Kicks, Toyota C-HR and Kia Soul. But the Kona and HR-V offer all-wheel drive, with the Hyundai offering it on both engine options. Speaking of engine options, only the Kia and Hyundai have two possibilities, either a base 2.0-liter naturally aspirated engine, or a turbocharged 1.6-liter engine. The base engines have identical outputs of 147 horsepower and 132 pound-feet of torque, but the turbo engines differ. The Soul has 201 horsepower to the Hyundai's 175, but both make the same 195 pound-feet of torque. The Kicks, C-HR and HR-V all offer just one engine option, and they're all naturally aspirated. The Nissan's engine is the smallest and least powerful: a 1.6-liter engine making 125 horsepower and 115 pound-feet of torque. The HR-V is next with a 1.8-liter engine making 141 horsepower and 127 pound-feet of torque. The C-HR rounds out the trio at 144 horsepower and 139 pound-feet of torque from a 2.0-liter engine.