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Hyundai i30 N getting 'fastback' variant

Overseas, the Hyundai i30, known as the Elantra GT here in America, has three total bodystyles. The first of course is the hatchback that we have here, and the other two include a wagon and a "fastback." The latter is basically a sedan with a liftback. It's also apparently the next Hyundai to get the N treatment based on these spy photos. There's no question this i30 fastback is an N. It has huge wheels and bright red brake calipers. The side skirts and rear bumper are more aggressive. And, like the normal hatchback and the Veloster N, it has a triangular rear light. But, unlike those two cars, this triangular light appears to be a rear fog light instead of a center high-mount brake light. This i30 N fastback also has the wide-set dual exhaust outlets of existing Hyundai N models. One major deviation we see on this fastback is the lack of a large rear wing. Both the i30 N hatchback and the Veloster N have large wings at the trailing edge of their respective roofs that just barely walk the line between classy and garish. The fastback seems to lack any wing at all, opting instead for just the little lip of the trunk lid found on the standard fastback. It could be that there's a bigger lip spoiler hidden under this prototype's wrappings, but that's still not a wing. Whenever the fastback does arrive, perhaps within a year, it will likely have the same two engine options available on the i30 N hatchback: a base version of the 2.0-liter turbocharged four-cylinder making 247 horsepower and a hotter iteration making 271 horsepower. The latter of these is the only available engine in the American Veloster N. And it's safe to say we won't be seeing the i30 N fastback in America. Hyundai has already made it clear that the i30 N hatch isn't coming to the U.S., despite the fact we get the normal i30 hatch. Since there's no Americanized i30 fastback, there's effectively no chance Hyundai would try to certify the body style solely for a niche model like the N. Related Video: Featured Gallery 2018 Hyundai i30 N Fastback spy shots View 19 Photos Image Credit: CarPix Spy Photos Hyundai Hatchback Performance Sedan i30 hyundai i30 Hyundai N

Next Hyundai Genesis confirmed for Detroit debut

Edmunds reports the 2015 Hyundai Genesis Sedan will bow at the 2014 Detroit Auto Show next January. As expected, the redesigned luxury four-door will reportedly offer buyers an all-wheel drive option for the first time as well as a more refined interior. The news that the Genesis will show up at Detroit comes courtesy of Brandon Ramirez, senior group manager of product planning with Hyundai Motor America, though the executive stopped short of serving up any more details.
Edmunds points to "other sources" as saying the Genesis will receive a styling update in the same vein as the automaker's other Fluidic Sculpture design products. That may mean we'll see hints of the HCD-14 Genesis Concept in the final product, though the influence is likely to be pretty subtle if the spy shots above are any indication. The new model will also take a stab at improving both the machine's ride and handling as Hyundai continues to attempt to lure buyers away from brands like BMW and Mercedes-Benz.

Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.