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2016 Hyundai Veloster Turbo gets 7-speed DCT, Rally Edition model

The Hyundai Veloster lineup gets a little sweeter for 2016, with the Korean automaker showing off a host of new upgrades here at the 2015 Chicago Auto Show. Most significantly, the Turbo model gets a brand-new, seven-speed, dual-clutch transmission. Elsewhere in the lineup, there's a new Rally Edition model, and even the base, naturally aspirated Veloster gets a few tweaks. Hyundai will only offer 1,200 examples of its limited edition Veloster, pictured at right. Based on the Turbo R-Spec, the Rally Edition adds more performance-tuned suspension, 18-inch Rays lightweight wheels, faux carbon fiber aero accents, unique badging, and a brand-new matte blue paint job. The limited-production Veloster will arrive at dealers in May. In addition to a seven-speed DCT, the Veloster Turbo gets a new wheel design, redesigned seats, and a new look to the gauge cluster. Non-turbo Velosters get a spiffy new 17-inch wheel design, and optional black seats with yellow accents. Have a look at the refreshed Veloster range in the gallery above, and look just below for all the details in the company's press blast. New Rally Edition Model Adds both Dynamic and Aesthetic Upgrades to Turbo R-Spec Model CHICAGO, February 13, 2015 – Hyundai unveiled a new Rally Edition, coupled with significant design, dynamic and connectivity enhancements to its Veloster coupe at the Chicago Auto Show today. The Veloster Rally Edition builds upon Veloster Turbo R-Spec enthusiast credentials, with a more performance-focused suspension, RAYS® lightweight wheels with wide 225/40R18 tires, carbon-fiber-look aero accents, unique badging and floor mats. The Rally Edition is a limited production run planned for 1,200 units, all in a stunning Matte Blue paint, guaranteeing exclusivity to its enthusiast owners. 2016 Veloster will be available at dealers in May 2015. In addition, the 2016 Veloster Turbo model now offers a performance-oriented 7-speed dual-clutch transmission (DCT), a new machined-finish turbo-exclusive wheel design, a sportier seat design, enhanced electroluminescent gauge cluster and black headliner. The Veloster non-turbo receives a new 17-inch wheel design and available black seats with yellow accents. Also for 2016, all Veloster models offer a revised hood appearance without vent accents, a dark gray grille surround, 10mm-wider tires fitted to all 18-inch wheels, and new audio/navigation system functions (HD Radio®, Apple Siri®, and next-generation Blue Link®).

Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.