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Watch the 2022 GMC Hummer EV launch using its Watts to Freedom mode

It’s nearly the July Fourth weekend, and GM is celebrating Independence Day a little earlier than most. The celebration comes in the form of a GMC Hummer EV demonstrating Watts to Freedom, or WTF, mode for us on video. You can watch it at the top of this post, but the idea is rather simple. ItÂ’s just a video of a Hummer development vehicle accelerating as quickly as it can from 0-60 mph and beyond. GMC claims its 1,000-horsepower electric Hummer is capable of hitting the 0-60 mph mark in “approximately 3 seconds,” which is borderline terrifying for how large of a vehicle it is. The super-quick time is possible when using the Watts to Freedom launch control mode, which “channels the propulsion systemÂ’s tremendous power into acceleration bursts.” The truck will still be plenty fast when accelerating normally, but WTF mode is what you should use to unlock its full potential. GMCÂ’s video shows us the graphics it uses in the digital cluster to signal Watts to Freedom is activated, and the whole sequence looks like it leans on U.S. military themes for both design and phrasing. For example, GMC lets you know that Watts to Freedom is ready via an “Armed” message in the cluster.  The 2022 GMC HUMMER EV is a first-of-its kind supertruck develop View 40 Photos Instead of a rumbling exhaust and screeching tires, the Hummer appears to silently launch with all four tires grabbing on and catapulting the truck away. It looks quick as it throws all of the weight rearward into an accelerative squat. And in case you missed it, thatÂ’s a lot of weight — GMC says itÂ’ll tip the scale at 9,046 pounds. GMC has previously said that production will begin in late 2021, and this video continues to confirm that timeframe with a note saying “initial availability Fall 2021.” Do keep in mind that only the sold-out Launch Edition is coming at that time. Other cheaper variants will follow in the years to come. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. GMC Hummer EV reveal

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Hot Wheels' 2022 Green Speed cars bring EVs to small scale

With more and more EVs hitting the market, it was only a matter of time before the new breed of cars would find representation in diecast form. For 2022, Hot Wheels is coming out with a new Green Speed series that puts the spotlight on a diverse lineup of electric cars. The five-car series features a fun mix of EVs from different manufacturers and in a wide range of styles. Some are completely bone stock. For a traditional luxury sedan, there's a Lucid Air in silver, complete with glass (or in this case, clear plastic) canopy. For fans of Teutonic 4-door "coupes" there's the Audi RS e-Tron GT in Daytona Gray. Ticking the truck box is a Hummer EV in a yellow that can only be described as a throwback to the H3. But because this is Hot Wheels, there are "hot-rodded" variants in the lineup as well. Rather than just a regular Nissan Leaf, they've elected to cast the carbon fiber-bodied NISMO RC 2.0 race car. Likewise with Ford, instead of the standard Mustang Mach-E, they've gone with the Mustang Mach-E 1400 drift car. This isn't the first time Hot Wheels has put out a Green Speed series. The line debuted in 2016 but reflected the limited EV choices in the real car market at the time. The only non-fantasy cars in the series were a first-gen Tesla Roadster, a Tesla Model S, and Chevy Volt. Hot Wheels revisited the line again in 2019, this time adding a Tesla Model 3 and a Porsche Panamera Turbo S E-Hybrid Sport Turismo. Hot Wheels also makes other mini EVs that don't fall into this specific line of models. If you want to collect 'em all, there's the second-generation Tesla Roadster concept, Cybertruck, Jaguar I-Pace, Pininfarina Battista, Porsche Taycan, and a Volkswagen ID R. Similarly, Matchbox has released a version of the Tesla Roadster with sustainable packaging to boot. If you must have an old school gasoline burner, Hot Wheels has plenty of options for you too, like, say, this snazzy FJ60 Toyota Land Cruiser. The 2022 Hot Wheels Green Speed series should be on shelves at your local retailers now. Related Video: