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Hummer will return as an EV nameplate in 2022

General Motors will bring the Hummer name back to market with an electric vehicle, ending a 10-year hiatus with the introduction of a low-volume 4x4 pickup to go on sale in 2022 as part of the GMC lineup. The Wall Street Journal reported Friday that GM is working on an offering similar to Jeep's Gladiator pickup, and at least initially, the paper says, the "Hummer" name revival will not extend beyond that model.   The choice to revive Hummer as GMC gives GM flexibility in selling what it projects to be a low-volume model without having to support an entire brand, which would require dealer and service network support, which could potentially prove to be both costly and even legally challenging, as holders of existing franchises would likely want a piece of the action.  GM's choice to shutter the brand in the wake of bankruptcy and restructuring back in 2010 was met with resistance from franchise holders. At the time, Hummer's image of gas-guzzling excess ran afoul of GM's goals to produce affordable hybrid and electric vehicles for the masses.  GM wanted the Chevrolet Volt to be the public face of its future, rather than a V8-powered SUV. Unconfirmed rumors of Hummer's return have been circulating for quite some time. In June of last year, rumblings of an all-electric revival made headlines when GM president Mark Reuss professed his love for the discontinued brand.  While this report is far from official, we won't have to wait long for hard confirmation, as Los Angeles Lakers superstar LeBron James has been lined up to front the nameplate's return in a Super Bowl commercial spot. We expect the re-launch will be teased ahead of the NFL championship game on Feb. 2.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Hummer H2 burns to a crisp; now the owner won't need the hoarded gas

Here's your daily Autoblog public service announcement: Don't hoard gasoline, but if you do, absolutely do not let 20 gallons of it catch fire inside your 2004 Hummer H2. You might end up, as a Florida owner learned the hard way, with a very crispy Hummer. According to CBS affiliate WABI, in Citrus County Fire Rescue was called out to the scene at a Homosassa, Florida, Texaco station yesterday morning. The Hummer owner had just filled four five-gallon jerry cans' worth of fuel and placed them in the back of the vehicle. It's not clear what started the fire, but when emergency crews arrived the SUV was already, as the kids say, fire. The vehicle was a total loss. Photos show it completely singed and missing the hood and windows. One fender sat forlornly on the ground nearby. One injury was reported, but the individual refused to be taken to the hospital. The Florida Department of Environmental Protection was called in to handle the fuel cleanup. There's been a run on gasoline across the eastern seaboard due to a shortage caused by Colonial Pipeline, one of the major refined petroleum pipelines on the East Coast. Due to lax cybersecurity measures, the company fell victim to a ransomware attack, which shut down its operations over the weekend. Hackers based in Russia demanded a payout of $5 million to release control of Colonial Pipeline's computer systems, and Colonial paid up and has since resumed operations. Between fires, fights and admonitions by politicians not to hoard — probably one of the few things Florida Gov. Ron DeSantis and President Joe Biden agree on — that's probably good advice to follow. Gas stations should be resupplied in many affected areas within days. In Tampa, Florida, a third of the city's gas stations were out of fuel on Thursday. In Miami, outages stood at nearly 40% and growing as residents rapidly filled up their tanks. The outages would make sense if the largest U.S. gasoline pipeline served those cities. But it does not. South Florida is seeing the worst outages among areas not directly impacted by the line closure. "If you want a perfect case for where hoarding has made the situation what it is, that's southern Florida," said Patrick De Haan, head of petroleum analysis at GasBuddy. "They should not be having any issues at all - they get gasoline from a barge." Statewide, about a third of gas stations are out of product, according to GasBuddy.

Netflix to feature electric cars from GM and others in programming

LOS ANGELES — Netflix has unveiled a new star for some of its upcoming programming: electric vehicles from General Motors and other automakers. The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer pickup and the Cadillac Lyriq in TV series and films "where relevant." The companies will highlight the partnership in a commercial featuring Will Ferrell that will air during the Feb. 12 Super Bowl. Netflix and GM called the agreement "part of a commitment to a more sustainable future." Financial terms were not disclosed. Netflix said it will help creators "better understand how EVs can complement and enhance their stories." Shows that will feature GM's electric vehicles include "Love is Blind," "Queer Eye" and "Unstable." Netflix productions also will include electric vehicles made by other automakers, the company said.   Marketing/Advertising TV/Movies Chevrolet GM GMC Hummer