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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

2023 Hyundai Ioniq 5 Cupholder Mega Test: Will the Nalgene bottle fit?

I absolutely adore the Hyundai Ioniq 5, and so was excited to spend a week with it when the EV landed in my driveway. When I first drove the Ioniq 5 in San Diego, though, I hadn't packed my favorite style water bottle: the big 32-ounce Nalgene. Despite it being the best, its sheer size makes it less ideal when trying to pack light for a short trip. It also means it doesn't fit in most cars' cupholders, but, without the bottle on hand, I'd have to wait until this new opportunity with the Ioniq 5 to find out if it passes the Nalgene check. So, let's get to it. Starting at pole position — the front cupholders — we find ourselves unlucky so far. It's not even close to fitting. Not unusual, but our first option for convenient access to megahydration is denied. In most instances, our next best bet is the molded pockets in the front door panels. Here we have success. It's quite a tight fit, so while our drink won't be knocking or rolling around, it's not as easy as it could be to retrieve while driving, and I'll probably eventually wear out the little plastic tether connecting the lid to the bottle, as that's the easiest thing to grab without looking. Still, I'll give these door holders a pass. How about the folks sitting in back? Where can they stash their Nalgenes? No surprise about it not fitting in the center armrest cupholders after our inauspicious start with the fronts. The fact that it won't fit in the door panels is disappointing. C'est la vie. But one more thing ... you might have noticed another potential stash up front in the storage cubby below the center stack. The Nalgene fits in there just fine, but a little bit of extra room means the bottle will be knocking around. It's actually a decent spot, and more accessible than the doors.