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An all-electric Hummer is reportedly under consideration at GM

GM is reportedly considering a return to the Hummer brand, but not in the traditional Hummer way. No, a report from Bloomberg says that GM is mulling over the idea of building an electric Hummer. The report cites unnamed sources within GM, as the folks prefer not to be named due to the private nature of the conversations. At this point, Bloomberg characterizes the Hummer talks as preliminary discussions. GM is figuring out how it wants to organize its future electric trucks and SUVs, and Hummer is a part of those discussions. Just as anyone would expect, Hummer could be used to profit off the current demand for rugged and tough vehicles. Mark Reuss didn't commit either way to a Hummer revival when asked by Bloomberg. "I love Hummer. I don't know. We're looking at everything," Reuss said. Other GM sources said that the company sees an opportunity to compete with Jeep for off-road vehicles that have creature comforts commanding high premiums. The report states that designers have done work with Hummer concepts, experimenting with Hummer styling to implement it on GMC-branded products, too. There's also the question of whether an electric Hummer is a smart move to begin with. Folks bought up Hummers before because they're big, brawny, good off-road, and gas was cheap. Gas is relatively cheap today, but attitudes around cars that achieve 10 mpg have changed. Rivian thinks that consumers are interested in premium electric SUVs and trucks, and the hype around that company is real right now. An electric Hummer would undoubtedly go after the same space as the Rivian R1S. The number of people willing to drop over $70,000 on an electric adventure vehicle is still untested, though. Even if GM did give an electric Hummer project the green light, we're still years away. We know GM is currently in development of an electric pickup truck platform, but that doesn't mean it's anywhere close to production. We haven't seen a new Hummer since GM halted sales of the brand in 2010. The recession and high gas prices drove sales down so low that Hummer declared bankruptcy in 2009, but GM still kept the brand in its portfolio. It's hard to think of a better time than the SUV and crossover hoopla of today to introduce something like an electric Hummer, but until we hear something more substantial from GM, the vehicle is going to remain a rumor.

GMC could have used Jeep's prized grille design on its born-again Hummer

General Motors confirmed it's bringing the Hummer nameplate back on an electric, GMC-badged pickup by publishing a dark photo of its front end. The battery-powered drivetrain under the sheetmetal represents a tectonic shift, but we noticed another flagrant break with tradition: it wears six slot-like inserts instead of seven like on every previous Hummer and countless Jeeps. Adding an extra slot wouldn't have landed GMC in hot water. The seven-slot grille has historically been associated with Jeep, and the company proved it's willing to go to significant lengths to ensure another automaker — especially one it perceives as a rival — doesn't use it. Parent company Fiat-Chrysler Automobiles (FCA) bitterly sued Mahindra over the Roxor's design, including its five-slot grille, and won in 2019, forcing the Indian firm to unveil a redesigned side-by-side for the 2020 model year. And yet, stylists would have very likely been able to get away with it on the Hummer. While General Motors owns Hummer, the brand traces its ancestry to 1970, when American Motors Corporation (AMC) purchased Jeep from Kaiser and changed the name of its General Products Division to AM General Corp. The division manufactured the rear-wheel drive, CJ-based DJ for the United States Postal Service and began developing the Humvee in 1979. Jeep and AM General went their separate ways when Renault began investing in AMC. Foreign companies weren't allowed to own defense contractors, and AMC had more to gain by gradually selling out to Renault than by keeping AM General, so it divested the division to LTV Corporation in 1983. Humvee production started shortly after, but no one protested its seven-slot grille because there was no risk of it stealing sales from a comparable Jeep model. It was manufactured exclusively for the U.S. Army, and civilian sales weren't planned. H2SUV View 4 Photos The original civilian Hummer released in 1992 must have raised more than a few eyebrows but, here again, it didn't directly compete with one of Jeep's off-roaders, so no one complained. It was huge, correspondingly expensive, and its portal axles made the YJ-generation Wrangler wet its pants. It's the H2 concept (pictured above) unveiled at the 2000 Detroit Auto Show that set off alarm bells in Auburn Hills. DaimlerChrysler's lawyers counted the slots in the chrome-plated insert that dominated its front end and shuddered when they reached seven.

Sega's 'Hummer Extreme Edition' may be the most 2000s arcade racing game ever

There's a reason GM is leaning on the Hummer name for its upcoming electric truck, and it's because it has amazing name recognition. No matter who you are, you know the name, and there's probably a lot of imagery you associate with it, both good and bad: big, brash, capable, in-your-face. Of course a lot of this was in vogue in the 2000s, so it shouldn't have come as a surprise that there was an entire arcade game based on the brand called "Hummer" and "Hummer Extreme Edition" by Sega. Though, ironically, it launched in 2009, just as Hummer was near its death. And, man, this game sure exemplifies the brand. There were a number of different form factors for the game, all of which involved a car seat, wheel and pedals, and they all had bright yellow paint and some representation of the brand's most polarizing model, the H2, sitting over the screen or behind the seat. Some flyers indicate that some machines could be had in less garish black, green or red colors, but we doubt they were as popular. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Watching actual gameplay, captured by YouTube user iPlaySEGA, "Hummer Extreme Edition" appears to stay true to the brand identity with the SUVs smashing through big outdoor race courses. There's a big emphasis on the smashing part, as that, along with jumps and stunts rewards the driver with extra boost to get ahead of the competition. Players have a choice among the H1, H2 and H3, and each one has modified variants with either meaty tires and brush guards, or slammed on giant wheels with neon and sound systems. According to a description from arcade machine vendor Primetime Amusements, the machine featured four tracks, the ability to link up to four machines for multiplayer, a force-feedback steering wheel and a 32-inch LCD display. Since the game was launched in 2009, it may be difficult to find an example at a local arcade, but it seems like one worth keeping an eye out for. It is possible to purchase one used from various online arcade retailers. A British retailer called Liberty Games is offering a two-person setup for the not unsubstantial price of 9,999 pounds, which comes to just over $13,000. We'd recommend looking for an arcade with one, or, at that price, actually buying a real Hummer H2. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.