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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

These were our favorite cars of 2022

Favorite cars is different than best cars. The idea of "best" can speak to value and overall competitiveness in a given vehicle segment. There's lots of objectivity involved and to do a "best" list right, one really must be very thorough and as scientific as possible. This is not that list. This is about our favorites, so objectivity be damned. If we liked a Challenger Hellcat because it made loud noises or a Honda Odyssey because it made for a particularly special family vacation, fair game. These were the cars that most spoke to our collection of editors and the ones that stayed in our minds and hung in our hearts long after they left our driveway. — Senior Editor James Riswick 2022 GMC Hummer EV Senior Editor, Green, John Beltz Snyder: I didn't particularly expect to like the new Hummer. I wasn't a fan of the Hummer H2 or H3, so I wasn't automatically enthusiastic about this electric reboot. Fast EVs aren't hard to come by — and, in fact, may be too easy to come by — so its performance specs weren't enough to win me over. Despite videos to the contrary, pickups aren't my favorite vehicular format. And its excessive size and weight turned me off ... until I finally got behind the wheel.  This thing is wildly entertaining to drive. Watts to Freedom launch control is a neat party trick, sure, but the novelty wears off quickly. The novelty of Crab Walk, however, has staying power. The rear-wheel steering makes this behemoth feel much smaller than it is — the maneuverability is incredible, and useful. The air suspension provides tons of clearance, including a ridiculously high-riding Extract mode. I can't wait for lesser versions of the Hummer to make their way to market. Give me less power (for less money), but keep the off-road tricks onboard, and I'll be a happy camper. Senior Editor, Consumer, Jeremy Korzeniewski: If I could afford to put one of these in my driveway, I would. Sadly, I can't, so I won't (What's that, Janet? I got the lyric wrong?). Still, I love the dumb thing. Thankfully, I have another choice down below. 2022 Porsche 911 GT3 Associate Editor Byron Hurd: Yeah, duh, Porsches are good. But there's good, and then there's GT3. This is the feeling every performance-oriented RWD tuner is trying to replicate. This is hard, precise, surgical and immensely satisfying. To begin to explore this car on a public road is by itself an admission that you believe yourself to be above the rules as they apply to normal drivers.

GMC shows how the 2022 Hummer could have looked even more futuristic

Excitement filled the room when GMC asked its designers to resurrect the Hummer in April 2019, but a tinge of uneasiness permeated the department after executives locked in an early 2020 unveiling date. Luckily, stylists knew what they wanted early on in the development phase, and preliminary design sketches give us a fascinating look at how they shaped the electric off-roader that ended up making its global debut online in October 2020. Hummer, the brand, unceremoniously shut down in 2010 after General Motors failed to sell it to the Chinese, but its design DNA was so strong that stylists were able to pick up where their predecessors left off. All of the sketches published on Instagram by the official General Motors Design account show a boxy truck with a tall front end, a short windshield, and a generous amount of ground clearance. These styling cues trace their roots to the AM General Humvee that entered production in 1984 and made its combat debut when the United States invaded Panama in 1989. Even the wildest drawings still depict a pickup that's immediately recognizable as a Hummer. Most of the early design sketches wear some variation of the seven-slot grille that characterized Hummer's production models; it's a styling cue that hints at a heritage shared with Jeep under the American Motors Corporation (AMC) umbrella. Oddly, none wear the round headlights seen on the H2, the H3, and the HX concept that nearly became the H4. Was GMC afraid that its Hummer would end up looking too much like a Jeep? And, at least one sketch shows a fold-down windshield, a feature that will not make it to the assembly line. Sketches never reach production without modifications made in the name of packaging and safety concerns, and the Hummer is no exception, but stylists did a good job of reinventing the brand's design language without copying or erasing the past. If the company had stuck around long enough to make a second- and a third-generation H2, odds are it would look a lot like the GMC-branded model that will enter production in a year. GMC remains on track to start 2022 Hummer deliveries in late 2021, though it told Green Car Reports that it still hasn't built a fully functional prototype yet. When it arrives, this outdoorsy pickup will land in a burgeoning segment of the truck market that numerous models (including the Rivian R1T and Ford's electric F-150) will also call home.