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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Honda Walking Assist Device begins US testing at Rehabilitation Institute of Chicago

For years, we've been wondering what implications Honda's Asimo robot could have in the real world, and now we're starting to get a sense of that. Honda announced that it will begin its first US clinical studies of the Walking Assist Device at the Rehabilitation Institute of Chicago in an effort to provided improved mobility for people who have suffered a stroke. While the automotive tie-in here is pretty weak, this is the first time we've heard about this device since it was unveiled back in 2008.
Weighing in at six pounds, Honda's device is fitted to the waist and legs of patients to make it easier to walk, and the 22.2-volt lithium-ion battery provides enough electricity for more than an hour of operation. According to Honda's press release, which is posted below, up to 80 percent of the almost 800,000 stroke victims each year (in the US alone) are afflicted with limited mobility, so a medical aid like this could have a big impact in the real world.

2016 Honda Civic pricing leaked, starts at $19,475

You're going to get a whole load of 2016 Honda Civic information very, very soon. As a teaser, take a look at this pricing information on Honda's latest compact sedan, leaked by the folks at the civicx.com forums. As you can see, both invoice and retail pricing is included in this dealer ordering guide, and, assuming it's all legit, it looks like Honda has done a very good job of keeping its 2016 Civic competitive with its rivals in the compact segment. At the low end, a 2016 Civic LX with a 2.0-liter four-cylinder engine and six-speed manual transmission will cost $19,475 (including an $835 destination fee). That's a $150 increase from 2015. Considering that the new car is larger and more powerful than it was last year, that small additional cost initially strikes us as reasonable. If you want an automatic, in this case a continuously variable unit paired to that same naturally aspirated base engine, you're looking at a minimum of $20,275. More good news comes in the form of the EX trim, which, at $21,875, is actually a little bit less than it was last year. Upgrading to the 1.5-liter turbocharged powerplant, which Honda promises will be the most powerful engine it has ever offered in a Civic not labeled Si, brings the asking price to $23,035. If you want leather and more bells and whistles, the Civic EX-L will start at $24,535. The Civic range tops out at $27,335 in Touring trim, assuming these leaked prices are accurate. We'll be able to confirm these prices, along with a whole heck of a lot more, on Monday morning. In other words, Civic fans, stay tuned. And get excited. Related Video: Featured Gallery 2016 Honda Civic Sedan News Source: www.civicx.com Honda Car Buying Sedan pricing