2003 Honda S2000 on 2040-cars

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Trucks, SUVs — and Camry — shine in mixed U.S. January vehicle sales

DETROIT — Automakers posted mixed U.S. new vehicle sales data for January, with American consumers continuing to abandon passenger cars for the larger pickup trucks, SUVs and crossover models that manufacturers also love because they are far more profitable. Total industry auto sales for the month rose 1 percent versus January 2016. According to Autodata Corp, which tracks industry sales, the seasonally adjusted annualized rate (SAAR) of U.S. car and light truck sales in January fell to 17.12 million units from 17.44 million a year earlier. Analysts polled by Reuters had expected a January SAAR of 17.2 million units. U.S. auto industry sales fell 2 percent in 2017 to 17.23 million vehicles after hitting a record high in 2016 and are expected to drop further in 2018 despite a solid economy. Interest rates are rising and around 4 million late-model used cars will return to dealer lots this year to compete with more expensive new ones. Automakers have used consumer discounts to boost sales, a growing concern for observers who say this undermines resale values and profits. Discounts declined in January, but remained above 10 percent of manufacturers' recommended prices. ""I think the industry has accepted that (sales) volumes will fall somewhat in 2018 ... and I don't think the industry is going to go over the cliff with insane incentives," Mike Jackson, chief executive officer of AutoNation Inc, told Reuters after his company, the largest U.S. auto retail chain, posted a higher quarterly net profit. Mark Wakefield, head of the North American automotive practice for consultancy AlixPartners, had a gloomier perspective. The industry's less-than-stellar sales performance for January showed "we are now past the peak," he said. "Automakers are now selling the deal instead of the vehicle," he said. "That's a tough spot to be in because that treadmill is hard to get off once you're on it." General Motors January sales rose 1.3 percent, driven by a 16 percent rise in fleet sales. Sales to consumers fell 2.4 percent. GM posted strong gains for models such as the Silverado pickup truck and Equinox crossover model, while its passenger cars continued to struggle. Ford The Blue Oval posted a 6.6 percent sales decline for January, with retail sales down 4.3 percent. Sales of Ford's F-Series pickup trucks - America's best-selling vehicle brand for decades — rose 1.6 percent. Passenger cars were down more than 23 percent.

Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Honda, Top Gear working on 130-mph lawn mower

We're not even sure they've got a blade of Kentucky Bluegrass to cut, but the folks at Top Gear have gone ahead and started building what will become, if they're successful, the world's fastest lawn mower. Actually, it appears Top Gear is not doing much of the design and assembly work at all, instead having solicited help from experts at Honda and Team Dynamics, which oversees the automaker's touring car efforts.
What the three are working on is a riding lawnmower with a 110-hp engine that can reach 60 miles per hour in four seconds and trim turf at speeds up to 130 mph. If they succeed, such a maximum velocity would put them well ahead of the current record for the world's fastest lawnmower, which is 96.529 mph set by Bobby Cleveland and his Snapper race mower at the Bonneville Salt Flats in September of 2010. Top Gear hasn't said whether or not it will officially go after Cleveland's record, but the build will be featured in an upcoming issue of the Top Gear magazine and is scheduled to be completed by June 17, so we may learn what this maniacal mower's true purpose is then.
According to TG's report on how the build is going, as well as the video of it being fired up (literally) for the first time below, there aren't many actual mower parts left on this machine. What started out as a Honda HF2620 mower now sports wheels and tires from a racing quad, a back axle from a go-kart, a steering rack from a Morris Minor and a 1000cc engine from a Honda VTR1000F sport bike. All that remains from the original mower are the pedals and body panels; even the steel cutting deck has been replaced with a lighter fiberglass version. And blades? This mower will be bladeless, instead using two electric motors to spin lengths of brake cable like a weed whacker.