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Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

McLaren MP4-X concept shows innovation won't die in F1's future [w/video]

Despite things like turbocharging and kinetic-energy recovery, today's Formula One cars look more or less like the ones that lapped the world's race tracks 20 years ago. Sure, they're much more aero intensive, but the basic look is the same. McLaren, which probably had some serious free time this season considering its misfortunes, has imagined a futuristic F1 car that adopts many innovative and somewhat controversial additions. It's called the McLaren MP4-X, and the most obvious change is the closed cockpit. The death of Jules Bianchi, the accidents involving Maria De Villota and Felipe Massa, and even the death of Ayrton Senna could have all potentially been avoided by adopting a strong closed-cockpit design, like the one advocated here by McLaren. It's also worth pointing out that this design is a boon for aerodynamics. Inside that cockpit, drivers would enjoy an augmented reality display system, sort of like that used by F-35 Lightning II fighter pilots. There'd also be an independent head-up display that McLaren claims could be used to transmit info about race position and flag status. So basically, the kind of data you'd get playing Forza Motorsport or Gran Turismo. Speaking of safety, the MP4-X's entire chassis, beyond the closed roof, would be far safer thanks to the use of "negative-stiffness material structures." Essentially, these materials can soak up the force of an impact and then bounce, for lack of a better term, back into shape. And if you're thinking like we are, this sounds like McLaren wants 900-horsepower bumper cars. Of course, 900 hp is speculation on our end. McLaren is deliberately vague on the powertrain of this concept. Advanced hybrid powertrains aren't surprising, although the team's mention of inductive, wireless charging on tracks sounds like the stuff of Formula E's dreams. In a move that McLaren says "tears up the rulebook," the MP4-X would see a return of ground effects. The underbody would feature enormous venturi tunnels to suck the car to the track. Alongside active aerodynamics that tweak the its shape for turns and straights, this concept McLaren would be both more slippery and offer more downforce than today's cars. There's a lot more on the MP4-X concept than we can talk about here, so head over to McLaren Honda's official website for all the nitty gritty details on this car's advanced systems, including solar cells, advanced tire sensors, and even virtual logos. It all sounds very, very cool.

SAE World Congress: Testing out the Honda UNI-CUB, Walking Assist Device

Based on the downstairs display at the 2015 SAE World Congress in Detroit this week, you would think that Honda is barely an automaker. Instead, it was a company that focuses on robots, bizarre unicycles, motorcycles, and jets. We were not adverse to the car-related tech on display upstairs, but we wanted a closer look at the UNI-CUB and the Walking Assist Device. The UNI-CUB is one of the strangest vehicles we've ever experienced. It feels telepathic, because when you're sitting on it and think you want to go forward, your body naturally leans and then the UNI-CUB starts to move. The UNI part of the name stands for unicycle, but that's kind of a misnomer, since this thing has more than one wheel. First off, there's a tiny wheel for balance at the rear, but the main wheel itself is made up of multiple smaller wheels, which Honda calls the Omni Traction Drive System. This is what lets the UNI-CUB move side to side instead of just frontwards and backwards. The Walking Assist Device is a small setup with motors, leg straps, and a battery pack. The idea is to have the machine help lift up your legs as you walk, with the target audience being people who have had an injury, like a stroke. The WAD sits outside your clothes and can help someone walk for about an hour from a 22.2V-1Ah lithium-ion battery. You can see more in the video above.