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Honda Clarity proves hydrogen future always costs $500/month

How do you price the only car in its class? The closest thing to a Honda Clarity is the Toyota Mirai. They're both hydrogen-powered sedans, but one seats five and the other only four (the Mirai loses out, there). The only other hydrogen-powered vehicle available in the US, the Hyundai Tucson CUV, is, well, a CUV. So, really, there's no direct competitor to the Clarity. But you wouldn't know that from the price tag. Speaking this morning at the Washington Auto Show, Honda executive vice president John Mendel announced that the Clarity will have an MSRP of around $60,000 and will lease for "under $500" a month. As with other Honda vehicles, the exact numbers won't be made public until closer to the vehicle's launch date, but we assume things won't change too much. For those keeping track, those Clarity numbers are pretty much exactly what the Mirai costs. That car costs $57,500 and leases for $499/month. The Tucson can only be leased, but it, too, costs $499 a month. The Mirai and Tucson also come with free hydrogen. Honda didn't say today if the Clarity will include that bonus, but since not all hydrogen stations in California - the only place where the Clarity will be available for now – work like standard pumps, there's a good chance new hydrogen Honda owners will be able to fuel for free, too. We'll know more when the Clarity actually goes on sale – and it will be for sale and lease – later this year. Related Video: Honda Shares Clarity Fuel Cell U.S. Pricing and Sales Plans Jan 21, 2016 - WASHINGTON, D.C. Five-passenger Clarity Fuel Cell sedan slated to launch in California before the end of 2016 Expected price around $60,000 with a targeted monthly lease under $500 Next-generation Honda FCV provides significant gains in packaging, interior space and real-world performance, including an anticipated driving range in excess of 300 miles Additionally, the platform underpinning the Clarity Fuel Cell will serve as the base for a next-generation Honda plug-in hybrid to launch in the U.S. by 2018 Honda today announced the company's plans for U.S. sales of its new 5-passenger, hydrogen-powered Clarity Fuel Cell sedan at the 2016 Washington, D.C. Auto Show. Slated to begin retail leasing to customers in select California markets before the end of 2016, the Clarity Fuel Cell is expected to be priced around $60,000 with a targeted monthly lease under $500. Honda expects limited volumes in the early stages of production.

Snapshots from Acura NSX prototype run at Mid-Ohio

Acura's achingly slow showing of the new, hybrid NSX saw yet another step yesterday, as we reported late last week. A powder-blue prototype ran ahead of the open-wheelers at the Honda Indy 200 at the Mid-Ohio Sports Car Course. Why show the NSX Prototype at Mid-Ohio? Honda's Ohio research and development center, which has taken the lead on NSX development, is just 60 miles from the track. And as race sponsor, Honda must have figured it would give the spectators a glimpse of the new supercar it's been teasing for the better part of a decade.
With a planned launch in 2015 (special emphasis on the "planned" part, considering the NSX's history), the NSX Prototype shown here sports graphics that "speak to Acura's intention to go racing with the new NSX." That's great news for fans of endurance racing, although it remains to be seen when a motorsports program for the new NSX will get off the ground.
Take a look at the fresh gallery of images, and be sure to head over to our original Mid-Ohio post for the video footage of the NSX Prototype on track.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.