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2018 Honda Accord charges into slumping sedan market

DETROIT - Honda on Friday revealed its newest-generation Accord, one of four re-engineered midsize sedans that Asian automakers are betting on to win market share as Detroit automakers shift focus to SUVs, crossovers, and pickup trucks. The new Accord, like rival Toyota's all-new Camry arriving this month, offers major improvements in fuel economy, technology, styling and safety. Honda declined to discuss details ahead of Friday's event in Detroit. The Accord and Camry are pillars of their manufacturers' US businesses, each selling well over 300,000 vehicles a year. In the coming months, Nissan is expected to launch a new Altima midsize sedan, and Hyundai will launch a new Sonata. Both are popular marques that will be promoted heavily. "There has been no new news on the midsize sedan side for three years, and we think this is a great opportunity to bring attention back to the segment," said Jack Hollis, Toyota's head of marketing for North America. Year to date, US passenger car sales are down 11.4 percent, and sales of midsize sedans are down 14.2 percent. Still, Americans bought 7.1 million sedans in 2016. With General Motors and Ford cutting sedan production, and Fiat Chrysler Automobiles abandoning the segment, Honda and its Asian rivals could boost sales with updated models, dealers said. "They could take share from other brands, which is traditionally what happens when a new product is launched," said Pete DeLongchamps, vice president for manufacturer relations at Group 1 Automotive Inc, the third-largest US auto dealer group. "NOT FINDING A PLACE WITH CONSUMERS" The Accord for years was Honda's top-selling model in the United States. Within the past year, US sales of the Honda CR-V have eclipsed the aging Accord, and Honda has expanded production capacity for the compact crossover. Passenger-car sales have steadily declined since 2012, when they made up 51.2 percent of the US market. Sedans have sagged to a 38.1 percent share in the first half of this year. IHS Markit said US consumer loyalty to SUVs and pickup trucks has risen since 2012, but declined for sedans. The new Accord and Camry "may stem the decline," said IHS Markit's Tom Libby. "I don't think they will cause a marked reverse." Improvements to the Accord should boost sales at Galpin Honda in San Fernando, California, general manager Ed Hartoonian said.

Honda CR-V set to grow in its next-generation

It's been accepted that cars grow with each successive generation. Honda looks to be stretching that theory as it conducts testing of the next-generation CR-V. It's big. Judging by these images, Honda has essentially taken a CR-V and inserted a big, long door between the B- and C-pillars, stretching the wheelbase by what has to be several inches at the very least. This makes it a virtual certainty that when the new model debuts, it'll be with both five- and seven-passenger variants. Not only will this give Honda an advantage over basically all of its two-row-only competitors, it'll also create separation between its new entry level CUV, the HR-V. Judging by the camouflage, we're also betting Honda has made some serious changes to the front end while still using the old CR-V's bones. You can see the engineers have jury-rigged some hefty auxiliary lights on the front fenders, since the entire fascia has been covered. And in back, there are (weirdly for a CR-V) two prominent exhausts. Judging by these images, the next CR-V is still pretty early in its development cycle. We wouldn't expect it to debut before early 2017. Related Video:

Honda safety campaign hunting for faulty Takata airbags in junkyards

Honda has been working for months to recall about 5.5 million vehicles to replace their faulty Takata airbag inflators. With many of these models dating back over a decade, some of them aren't on the road anymore; instead they're sitting in salvage yards across the country as a possible source for inexpensive, recycled parts. There's a serious risk for injuries and fatalities if these bad components end up in cars still on the road, and the automaker is on the hunt to track the dangerous parts down. According to Automotive News, Honda thinks there could be over 24,000 recalled Takata airbags in the company's vehicles in junkyards in the US. The automaker has been working with an outside business to find them and issued notices to salvage lots around the country about an offer to buy the parts back. So far, it has tracked down around 3,900 inflators. Bizarrely, Honda is facing pushback on this safety campaign from the Automotive Recyclers Association. "The buyback program appears to be offering recyclers a price for airbags materially lower than the fair parts value," organization CEO Michael Wilson said to Automotive News. Although, under federal law it's illegal to sell faulty components to people. The trade group also has a pending lawsuit against the automaker for alleged lost value in buying vehicles with Takata inflators. In addition to getting the word out to auto recyclers, Honda had a nationwide advertising campaign for people to get their cars fixed. However, the company and Takata are facing many lawsuits for injuries and deaths related to the faulty inflators.