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Honda to use English as its official language

Honda still has its headquarters in Japan and offices all over the world, but expect to hear a little less Japanese from the automaker in the coming years. A small statement in the business' latest sustainability report (available here as a PDF) announces English will become the official language for interregional communication by 2020. Honda believes that the change should foster better contact between countries as Japan becomes a less central focus for the company. As part of this shift, any documents or questions during interregional meetings, plus any other information being shared between territories, must be in English. To put some extra weight behind the mandate, the ability to speak the language is going to be a requirement for future promotions to management. In the meantime, "Honda has implemented measures in Japan that include study programs aimed at boosting English language skills," the sustainability report said. According to Automotive News, former CEO Takanobu Ito called the idea of making English an official language for company communications "stupid" five years ago. Although even under his watch, things were changing. In 2013, Honda adopted English as the main form of discourse in global meetings. The decision to lessen the focus on Japanese within Honda stems in part from changing worker demographics and major sales regions. According to Automotive News, 81 percent of the company's production comes from outside of Japan, and the country only accounts for about a third of the workforce. Also, 40 percent of global sales are from North America. Honda is quickly transitioning into a more global company in general. For example, the latest Civic Type R is assembled in the UK but has an engine from the US. Also, North America is getting the European made Civic five-door hatchback for the venerable model's next generation. English as the Official Language Setting English as the official language in inter- regional communications It is vital to develop an environment that achieves close communication between associates in six regions worldwide in order for the Honda Group to display its comprehensive capabilities while local sites are independent.

Latest Honda promo film is a Never Ending Race against emissions

A new Honda promotional video shows clips of a hazy, smog-choked Los Angeles in the 1960s and 1970s, and then gives the company credit for its lead role in cutting vehicle-emissions by a factor of one thousand since 1970. Self-serving? Sure. Then again, this LA-native reporter born in 1970 can't help but be somewhat appreciative. The nearly five-minute video takes a tour through Honda history, showing the Japanese automaker using its experience designing race cars to help develop smaller engines such as its four-cylinder CVCC. An early proponent of California's Clean Air Act, Honda recounts its low-emissions history with the first production low-emission vehicle (the 1996 Civic) and the first production ultra-low-emission vehicle (the 1998 Accord), and says it's approaching "near zero emissions" for its new cars. For anyone keeping track, the US Environmental Protection Agency (EPA) said late last year that Honda's 2013 model-year vehicles averaged an even 27 miles per gallon, and that's with a fairly limited number of hybrids and plug-ins sold. That number was up from its 26.6 mpg in 2012 and second only to Mazda's 27.5 mpg among the major automakers. The overall 2013 average was 24.0 mpg. Read Honda's press release here and check out the Honda video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda's "Never Ending Race" Documents its Four-Decade Battle Against Air Pollution Third film in award-winning Environmental Short Film Series explores Honda's voluntary efforts to reduce vehicle emissions over forty-year period Honda's successful demonstration of low-emissions vehicle technology led state of California to adopt new, more stringent emissions regulations New-vehicle emissions are 1/1000th of 1970 levels Next environmental "race" is against global climate change TORRANCE, Calif., Feb. 13, 2014 /PRNewswire/ -- As unprecedented levels of pollution choked the nation's largest cities in the early 1970's, a group of automobile engineers secretly toiled to develop an engine technology that would significantly reduce pollution from automobiles.

2016 Honda HR-V: The first three months with our jack of all trades

We only had the long-term 2016 Honda HR-V in our fleet for one week, and for me, the do-anything crossover was immediately useful. Its honeymoon phase coincided with a number of long-haul drives, plus I had to move. This ambitious start is why we're a quarter of the way through our long-term test, and the HR-V already has over 6,000 miles on the odometer. In classic suburban chariot style, the HR-V is a jack of all trades. And when it comes to road trips, the HR-V is just as enjoyable while slogging up flat interstates as it is along beautiful country roads. I've driven it in all types of weather, packed it with people, and filled it with cargo. I've spent more time in our long-term Honda than pretty much any car that came before it. Here's what I've learned. Long Hauls I've driven the HR-V from my home in Detroit to my sister's place in Traverse City, MI – a 500-mile round trip – four times. On one occasion, an early winter blast hit northern Michigan on my way to the cute, beachside tourist town. From intense fog and rain to sunshine to a sudden snow squall, I had every one of the elements thrown directly at me over the course of one drive. I find a lot of the HR-V's onboard safety technology distracting, and I worry that drivers can become too reliant on these features. Blind spot alerts and cameras are designed to make us safer, yes, but they're no replacement for an attentive, engaged driver. For instance, in the rain and sleet, the nifty Honda Lane Watch camera displayed only gray blobs. Ditto on the back-up camera, meaning that while the technology technically functioned as advertised, the weather rendered it useless. The HR-V has a solid suite of safety tech, but you don't have to rely on the cameras and bells and whistles. The driver's side mirror has an extended-view distortion to the glass. Visibility is great. The HR-V was a champ in the gross weather, and I was thankful for our mid-level EX trim's all-wheel drive. And this was even before we fitted the HR-V with a set of Michelin X-Ice 215/55R17 winter tires – expect to hear about those when we actually get some more snow here in Detroit. Optioning all-wheel drive means you're stuck with the continuously variable transmission (a manual is available with front-drive), which isn't great, but it smoothly delivers the engine's 141 horsepower and 127 pound-feet of torque. Editor Alex Kierstein agreed, writing in our logbook, "Overall, I think the CVT isn't great ...