2011 Honda Ridgeline Rtl on 2040-cars

Auto blog

This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.

SEMA Honda Civic show cars prove the model's continuing tuner appeal

Anyone familiar with the import tuning scene knows that the Honda Civic has been a staple for decades, and Honda's display at the 2016 SEMA show shows its potential to continue the tuning legacy. The company tapped three outside companies to create custom Civic models, and also showed its own work. First up is a bright yellow Civic Coupe from perennial SEMA show builder, TJIN Edition. In addition to giving it a name that will give editors nightmares, TJIN gave the Civic modifications to its appearance and handling with the goal of making it the "ultimate street cruiser." Up front is a front lip spoiler from Apollo Top One Auto Part, and the side skirts and rear bumper are Honda Factory Performance accessories. The car is lowered on BC Racing BR Series coilover suspension, and sits atop Rotiform OZT wheels. For stopping, the Civic uses Baer brakes. The yellow color scheme is also carried inside with Katzkin leather and suede seats. MAD Industries took a similar tack to TJIN Edition in focusing on handling and appearance. The company gave it carbon fiber ground effects from Carbon 2 Carbon, along with some special touches such as a single, center-exit exhaust out the rear bumper. The car also features Eibach Pro Kit springs and Toyo T1R tires wrapped around Rotiform QLB wheels. Inside, black leather and suede seats get blue stitching, and various parts of the dashboard received a splash of blue as well. Meguiar's Civic X Concept was apparently inspired by '90s tuner cars. The company lowered its 2016 Civic sedan on a coilover suspension and gave it some classic SSR mesh wheels. The hood has been replaced with a carbon fiber version, and black accents on the mirrors and door handles complement it. The interior is finished in red and black Alcantara, and gets an upgraded sound system with multiple amplifiers and subwoofers. Some modifications by Greddy have been made under the hood as well, but no details were given. We do spot a front-mounted intercooler, so we imagine this Civic is a bit more potent than the standard turbo model. Honda also showed a race-prepped version of the Civic Coupe that will be eligible for racing in America and around the world. Among the modifications done to it are an FIA-certified roll cage and an absolutely enormous wing. The car will make its racing debut at this year's 25 Hours of Thunderhill in December.