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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Honda Civic 5-Door mule spotted testing

Rather than the current split between the North American Civic and the European version, Honda is taking the popular compact model global for its new generation. We've already caught glimpses of the next coupe in patent documents, covered in camouflage, and even in concept form in New York. However, the promised five-door hatch to be assembled in the UK but available in the US has remained more of a mystery – at least until these great spy shots. There's no mistaking that this mule started life as an Acura ILX, but the luxury sedan is highly modified for this duty. At the front, look closely to see where Honda's engineers tack on extra width around the wheel arches. Of course, the big star here is the rear end. The back is completely covered in camo, but the concealment isn't good enough to hide the hump of the hatchback. The sliced-off shape is actually somewhat reminiscent of Europe's current Civic five-door. Also, note that the taillights on this test car are similar to the ones on the concept in the Big Apple. Honda promises coupe, sedan and five-door body styles, and the next-gen Civic will be powered in the US by a turbocharged 1.5-liter four-cylinder with the choice between a six-speed manual and a CVT. The first of them go on sale here this fall, although not all the variants will likely launch at the same time.

Woman keys parking officer's car after receiving ticket

Police in Santa Ana, CA, are on the lookout for a local woman who vandalized a parking attendant's vehicle after being issued a parking ticket earlier this month. According to the Orange County Register, a Santa Ana Parking Department enforcement officer ticketed a 1988 Honda Accord for an expired meter just after 2:30pm on February 2. The suspect sat on the hood of the Honda while the officer issued the ticket. Apparently unhappy with the ticket, the woman tore it up on the spot. Then, using her car keys, she proceeded to carve a vulgar message into the hood of the parking enforcement vehicle parked next to her. When the parking officer returned to her vehicle, the unidentified suspect tapped on the enforcement vehicle's windshield, pointed at the damage to the hood, then fled in the Honda. The alleged vandal has not been identified by the Santa Ana Police Department yet since the Honda was recently sold in a lien sale and has not been registered by its new owner. The suspect, shown in surveillance footage from a local business, is described as a white female between 20 and 30 years old, just over five feet tall with a slim build and dark hair. Corporal Anthony Bertanga of the SAPD stated that the woman faces a misdemeanor charge and will probably need to reimburse the city for the cost of repairs to the parking enforcement vehicle. "Right now, it's on the taxpayers to fix the vehicle," said Cpl. Bertanga. The Police are asking Santa Ana residents to contact them with any information on the alleged vandal.