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Honda profit targets tumble in wake of Takata scandal

Takata's massive airbag inflator recall will likely do some damage to Honda's bottom line this year, according to the Japanese automaker's latest forecasts. The company will allocate 50 billion yen ($425 million) to fulfill costs related to the safety campaigns, Reuters indicates. The decision will reduce estimated operating profit by about 6.5 percent to 720 billion yen ($6.1 billion US) for the fiscal year ending March 31. In addition to lower profits, Honda also cut back its sales estimate for the year to 4.45 million vehicles from the previous 4.62 million, according to Reuters. This was largely due to lower-than-expected demand in Japan. "We are not seeing a big impact on sales in North America from the airbag issue," company vice president Tetsuo Iwamura (pictured above) told Reuters. The decreased forecasts come at the same time as the possibility of another death in a Honda vehicle from the Takata parts. According to Automotive News, a man in Florida died in a crash in his 2002 Accord, but investigators have not yet determined whether the inflator was the cause. However, the vehicle was included in a 2011 recall for the part and was not repaired. The family intends to file a lawsuit alleging the inflator ruptured, spraying metal shrapnel into the driver's neck. Reportedly, the owner was never notified of the recall. While the Takata inflator recall is affecting many companies with alleged links to at least five deaths and 139 injuries worldwide, Honda has it among the worst. Including vehicles covered under the previous regional repair campaign for the issue, the automaker needs to repair roughly 5.4 million vehicles just in the US. Honda has taken action by employing suppliers other than Takata to supply some of its replacement parts for the recall. The business is also reportedly switching airbag suppliers for the next-gen Accord and possibly the 2016 CR-V and Odyssey.

Honda's I Like Sports ad will have you reaching for your pom-poms

Autoblog editor Greg Migliore recently wrote a great piece looking at the burgeoning re-emergence of Honda as the performance brand. Now, the company is showing some reasons why that really might be the case, with a short ad from Japan titled I Like Sports. The commercial acts as a showcase for Honda's performance prowess on the street and around the track from the recent past, present, and the near future. The spot gives the company's models a chance to show why they are worth getting excited about. There are glimpses of vehicles like the Japan-only S660, upcoming Civic Type R, S2000, the preceding and forthcoming NSX, the MotoGP bike, and Formula 1 car. Despite being just a minute long, the ad does a great job at hinting at a brand that can appeal to people who want a little excitement during a drive.

Junkyard Gem: 1981 Honda Accord LX Hatchback

The first-generation Honda Accord was the kind of sales success that vehicle manufacturers dream of but almost never attain: a car so far superior to its competition that buyers had to shell out big markups and sit on waiting lists if they wanted to take one home. Nothing could touch the value-per-dollar you got with one of these cars back then, and they soldiered on for decade after decade. Most of them are gone now, worn out and thrown away, without much of an enthusiast community to restore them (with notable exceptions, of course). Here's an Amal Blue '81 LX hatchback I spotted in a Denver-area self-service yard last week. This one is pretty well loaded, with air conditioning, automatic transmission, AM/FM mono radio, clock, the works. Under the hood is the 1.8-liter CVCC engine in "49-state" emission-control configuration (California had stricter emissions standards than the rest of the country during this era). The vacuum-hose diagram for this car is a bit complex, but nowhere near as bad as the terrifying nightmare that CVCC owners faced a few years later. 1981 was the last model year in which all Accords sold in the United States were shipped over from Japan. The Voluntary Export Restraint agreement of 1980 resulted in Honda building its Marysville, Ohio, assembly plant, and second-gen Accords were American-made. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Because life isn't always a simple Sunday drive. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In Japan, the CVCC Accord got action-movie music in its ads. Related Video: Featured Gallery Junked 1981 Honda Accord LX View 19 Photos Auto News Honda