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SEMA Honda Civic show cars prove the model's continuing tuner appeal

Anyone familiar with the import tuning scene knows that the Honda Civic has been a staple for decades, and Honda's display at the 2016 SEMA show shows its potential to continue the tuning legacy. The company tapped three outside companies to create custom Civic models, and also showed its own work. First up is a bright yellow Civic Coupe from perennial SEMA show builder, TJIN Edition. In addition to giving it a name that will give editors nightmares, TJIN gave the Civic modifications to its appearance and handling with the goal of making it the "ultimate street cruiser." Up front is a front lip spoiler from Apollo Top One Auto Part, and the side skirts and rear bumper are Honda Factory Performance accessories. The car is lowered on BC Racing BR Series coilover suspension, and sits atop Rotiform OZT wheels. For stopping, the Civic uses Baer brakes. The yellow color scheme is also carried inside with Katzkin leather and suede seats. MAD Industries took a similar tack to TJIN Edition in focusing on handling and appearance. The company gave it carbon fiber ground effects from Carbon 2 Carbon, along with some special touches such as a single, center-exit exhaust out the rear bumper. The car also features Eibach Pro Kit springs and Toyo T1R tires wrapped around Rotiform QLB wheels. Inside, black leather and suede seats get blue stitching, and various parts of the dashboard received a splash of blue as well. Meguiar's Civic X Concept was apparently inspired by '90s tuner cars. The company lowered its 2016 Civic sedan on a coilover suspension and gave it some classic SSR mesh wheels. The hood has been replaced with a carbon fiber version, and black accents on the mirrors and door handles complement it. The interior is finished in red and black Alcantara, and gets an upgraded sound system with multiple amplifiers and subwoofers. Some modifications by Greddy have been made under the hood as well, but no details were given. We do spot a front-mounted intercooler, so we imagine this Civic is a bit more potent than the standard turbo model. Honda also showed a race-prepped version of the Civic Coupe that will be eligible for racing in America and around the world. Among the modifications done to it are an FIA-certified roll cage and an absolutely enormous wing. The car will make its racing debut at this year's 25 Hours of Thunderhill in December.

New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Junkyard Gem: 1991 Honda Prelude Si 4WS

The third-generation Honda Prelude was sold in the United States for the 1988 through 1991 model years, and the Si version with the optional four-wheel-steering system was one of the best-handling cars of its time. Most of these cars were used up and discarded a decade or so ago, but I spotted this one in a Northern California wrecking yard last week. The mechanical four-wheel-steering system on these cars enabled them to eat up much more expensive machinery in the corners. Though 140 horses out of 2.1 liters doesn't sound like so much today, a quarter-century ago it was very impressive in a car this size. Why did this car get scrapped? Perhaps that Honda Achilles heel, the fragile head gasket, signed its death warrant, or perhaps it just got too battered for its last owner to pay off a sheaf of parking tickets. Whatever the reason, this car's next stop will be the global scrap-metal market. Related Video: