08 Honda Ridgeline Rtl 4wd Navi Gps Heated Seats 1-owner on 2040-cars

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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2015 Fit Kit is the perfect DIY car from Honda

Ah... let the April Fools' Day automotive jokes begin. Honda is kicking things off, following up on last year's Honda Hair joke with a prank video featuring the 2015 Honda Fit.
It's called the Fit Kit, and as you might guess, it's a way to build your own version of the redesigned hatchback. There are 180,000 mechanical parts in the kit - some delivered by drone - but that doesn't seem at all daunting to the pair of obnoxious, self-described tinkerers that star in the Fit Kit ad.
Honestly, the video is pretty entertaining, with some biting satire of the DIY movement and its attendant cadre of mustachioed hipsters. Scroll down and have a look at both the video and the Fit Kit press release from Honda.

2017 Honda Ridgeline is ready for tailgate duty [w/video]

Honda's new Ridgeline might not be the biggest, baddest truck, but trust us, it's the vehicle you want for your next tailgate. Sure, the Ridgeline gets a 3.5-liter V6 engine and a six-speed automatic transmission, but that's not why you want it. With a dual-action rear tailgate; a built-in, drainable, water-tight in-bed trunk; and the industry's very first in-bed stereo, Honda has built a vehicle that's better suited for keg hauling and barbecuing than rock crawling or towing. We approve. Beyond that, the 2016 Detroit Auto Show marks the first time we're seeing the interior of Honda's new pickup. It looks like a slightly more rugged version of what's found in the Pilot, with a prominent central display and a center cluster with a strong emphasis on the digital. There's a largish display and a digital speedometer, and the only analog gauges are for the tachometer, fuel, and engine temp. We've got a full gallery of live images at the top of the page and the press conference with our reaction below. Have a look. All-New 2017 Honda Ridgeline Pickup Truck Makes World Debut at 2016 North American International Auto Show •2017 Ridgeline brings Honda innovation in technology, design and packaging to the midsize pickup truck market •All-new Ridgeline delivers superior driving dynamics in combination with the largest interior space and most versatile bed in a midsize 4-door pickup •Honda-exclusive features including In-Bed Trunk®, dual-action tailgate and the industry's first in-bed audio system make Ridgeline the ultimate tailgating vehicle DETROIT, January 11, 2015 – Honda today unveiled the all-new 2017 Ridgeline truck at the North American International Auto Show, once again challenging conventional thinking in the pickup truck market with Honda-exclusive features, design and technology that help Ridgeline set new benchmarks for versatility, capability and comfort in a midsize pickup. "We are bringing our unique technology and original thinking to the market in a new and challenging concept for a Honda pickup," said John Mendel, executive vice president of American Honda Motor Co., Inc.