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Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

Honda thumbs nose at fleet sales, claims it leads in key vehicle segments

Fleet sales are a way of life in the automotive industry. There are many non-retail customers that need vehicles, but going too far can reduce brand image and vehicle resale value. While some of its competitors have fleet sale that account for up to 20 or 30 of overall sales, Honda is bragging that it has the lowest fleet sales of all mainstream automakers for the first five months of 2013.
After calculating new-car registration data from R.L. Polk, Honda says that just two percent of its sales through went to fleet customers compared to an industry average of 19 percent. Even though this means Honda leaves plenty of sales on the table each month, it also claims to have the highest resale value and lowest cost of ownership among its competitors. In terms of retail sales, Honda says that the Civic, Accord, CR-V and Odyssey all lead their respective segments, and it breaks down/brags about its retail sales success in the press release, which is posted below.

Honda and Acura expand CPO offerings to include 10-year-old cars

With valuations having gone ballistic, buyers are spending more than ever to purchase used cars at the same time cars with 100,000 miles or more are now considered just mildly used. Effectively, the market is full of folks splashing what was new-car money not long ago on a vehicle that would have been considered all used up. Nevertheless, used car sales, especially manufacturer Certified Pre-Owned (CPO) programs, are booming. Anything that can help a shopper with peace-of-mind about what they're getting would be a boon to the process, which is why Honda and Acura have revamped their CPO program to include a wider range of used cars.  At the bottom, the new HondaTrue Used tier now accepts vehicles up to ten years old, with no mileage limit. This wasn't the case before. The entire vehicle is covered for 100 days or 5,000 miles after purchase, whichever comes first. Used buyers at this tier also benefit from common CPO perks such as roadside assistance, trip interruption reimbursement (if your new-to-you used car breaks down far from home), and one complimentary oil change within the first year or 12,000 miles. As with the other two tiers, this one offers an exchange policy for another Honda CPO vehicle within three days or 300 miles. Above that, HondaTrue Certified accepts Hondas up to five years old. The entire vehicle is covered for one year or 12,000 miles after the original new vehicle warranty expires, and the powertrain-only warranty runs for seven years from the vehicle’s model year or 100,000 miles on the odometer. This one offers a second free oil change within the first year as well. HondaTrue Certified+ is only for vehicles purchased within their new vehicle warranty coverage period — so, under four years old and with less than 48,000 miles. It provides the same powertrain coverage as HondaTrue. Acura says its CPO division has posted five straight years of growth and had a record-breaking 2021, allowing it to take over Audi's spot at #4 for luxury CPO sales. Its Acura Precision CPO now offers an Acura Precision Used tier for its vehicles up to ten years old, with no limit on miles. After purchase, each Acura Precision Used vehicle gets complete and powertrain coverages for up to six months or 7,500 miles.