1989 Honda Prelude Fire Engine Red Mechanic Special on 2040-cars

Auto blog

Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

2016 Honda Civic caught uncovered, street parked

Well, someone must have screwed up. That's the only thing that explains why an all-new Honda Civic was just left on a rainy street, completely free of camouflage, less than a week before its official unveiling. Snapped by a very observant member of the CivicX.com forums, the gray sedan reveals all the changes made by Honda while transitioning the popular New York Auto Show concept into an actual production model. The prominent C-shaped taillights remain, and the fastback shape translates really nicely from coupe to sedan, giving the new Civic a far more sporting greenhouse. Speaking of that profile, the prominent wheel arch reminds us of a Mazda3 with a shorter hood – that's no crack against the Civic's design – while the prominent chrome grille topper ties together the headlights. The result of these changes is, at least in our mind, arguably the best-looking Civic in decades. Honda has finally realized that just because a consumer only has $20,000 to $25,000 to spend on a compact car, it doesn't mean they don't care about aesthetics or style. We'll have much more on the new Civic at its official debut next week. Stay tuned. Related Video:

NYIAS: 2017 Honda Ridgeline marketing screwup

While checking out all the cars and trucks during the press days of the NYIAS I noticed that the Ridgeline was MIA at the Honda truck display on the lower level. Yes, it was on display at the Honda car display up on the main level — but this is a truck, not a car. Now critics of the Ridgeline will disagree with me here I'm sure, saying the Ridgeline was displayed exactly where it belongs: with Honda "cars." I beg to differ, obviously. There should have been several Ridgelines on display, and showing the various trim lines — and it should have been at both Honda displays. The one they did have on display was the high-zoot Black Edition, similar to the one pictured above. I spoke with Honda reps at both their car and truck displays about this, and their response was that the vehicle is not yet on sale. Duh... The last Ridgeline suffered from abandonment from Honda's marketing department, almost from the get-go; the result being dismal sales. If this new Ridgeline is to have any chance of succeeding, it needs to be plastered EVERYWHERE — and especially everywhere at one of the biggest auto shows on the planet. Truck buyers need to see it, touch it, sit in it, in all trim levels, and experience it as much as possible. What better place to do that than at the NYIAS? Yeah, it's not on sale yet, but it will be in a few short months. You blew it Honda. Big time. Again. Related Video: