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Honda Civic losing ground to Toyota Corolla, sales crown threatened

Oh, what a difference a year has made. When the numbers were tallied for 2013, the Honda Civic was riding high by claiming its segment's sales crown in the US despite being challenged by the latest generation of the Toyota Corolla for part of the year. However, with just a month to go in the battle for C-segment supremacy in 2014, it looks like Toyota gets to hoist the trophy this time. Looking at November sales numbers, Honda moved 300,644 Civics through the first 11 months of the year, down 2.1 percent in volume. Furthermore, for the month alone, the company sold 23,060 Civics, a 12.3 percent drop. Meanwhile, on Toyota's side, business has been booming comparatively. Through the first 11 months it sold 309,373 Corollas, a 10.6 percent jump, and for November alone it moved 25,609 examples, a 14.2 percent improvement. With fewer than 10,000 cars between them, it would take quite a December slump for the Corolla to lose this fight. According to The Truth About Cars, the Civic actually started out the 2014 somewhat positively with 5 percent growth over the previous year, though still behind the Corolla's figures. However, the Honda has seen a slide since then with five consecutive months of sales drops. Meanwhile, the Toyota has generally kept showing growth. Being the newer model of the two, the Corolla comes to this fight with an advantage. Honda hasn't let the Civic languish; it gave the model a CVT in 2014 to boost fuel economy. That's nothing like the Toyota's thorough recent rethink, though. According to TTAC, Honda does have reason to crow about the Civic, just not necessarily in the US. The model is on track to be the bestselling vehicle in Canada for the 17th consecutive year and have its best sales since 2008 there.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Minivan Comparison | Sienna vs Odyssey vs Pacifica vs Sedona

The minivan segment is fresher than it's been in years, possibly decades. The 2021 Toyota Sienna is a completely redesigned model with a bold new look and standard hybrid powertrain. Both the Honda Odyssey and Chrysler Pacifica were refreshed for 2021 with updated styling, upgraded tech, and in the case of the Pacifica, newly optional all-wheel drive. Only the 2021 Kia Sedona soldiers on without changes; it's still a solid van despite its advanced age and relatively few people buying it.  Usually when we put a comparison like this together, we have to pick and choose which vehicles to include (mostly because we can't do some 15-car spreadsheet without utilizing 4-point font). In the case of minivans, there are only four. That certainly makes it easier to research and cross-shop in person without worrying that you might be missing out on something. It also makes it a bit easier to go beyond the usual spreadsheet and dig a little deeper than normal into the competitors. Let's take a brief look at each. 2021 Toyota Sienna The Sienna is completely new for '21 after going a decade with only updates. Its exterior style is more expressive than before, but it's the new cabin that really impresses — it's far more car-like in appearance, but still offers the expected amount of abundant storage and functionality. Mechanically, the big news is that every Sienna is now a hybrid. Though down a bit on power compared to everything else, its 36 mpg combined (or 35 mpg with all-wheel drive) crushes everything but the Pacifica plug-in hybrid. This exceptional fuel economy and its far-sliding, big-kid-friendly second-row seats are its main selling points, but in every other respect, it's fully competitive.  Read our full 2021 Sienna Review 2021 Toyota Sienna View 41 Photos 2021 Chrysler Pacifica The Pacifica gets its first comprehensive set of upgrades since it was all-new for '17. The front end has been restyled, all-wheel drive is now an option and there's a new Pinnacle range-topping trim. The big news, however, is its technology offerings. Every Pacifica now comes standard, as the Odyssey and Sienna do, with a comprehensive array of driver assistance technologies. Every trim also gets Chrysler's latest UConnect infotainment system with a larger, 10.1-inch touchscreen and wireless Apple CarPlay and Android Auto.