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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Turbo Honda S2000 could battle Miata and 124 Abarth

Rumors are again swirling that Honda could have a new sports car under development to slot below the forthcoming NSX. Autocar claims the model would revive the S2000 name, but offer 1.5- and 2.0-liter turbocharged units at the front to drive the rear wheels. Autocar alleges this info comes from unnamed "company insiders," and asserts the new S2000 could have a base model with a 1.5-liter turbo that makes about 180 hp – almost 60 hp down from the original convertible. However, a hotter version – possibly with Type R badging – would reportedly have a detuned form of the 306-hp 2.0-liter in the Civic Type R. Both trims would have a six-speed manual. Competing rumors contend that Honda could be developing two different performance models. Patent images suggest the company might have a smaller version of the NSX under consideration in addition to the rumored S200 revival. The mid-engine coupe would allegedly use a hybrid powertrain based on the Civic Type R's engine to make a total of about 400 hp. However, Autocar claims the S2000 successor has the higher priority of the pair, but it doesn't mention where the info comes from. The Honda S660 kei car on sale in Japan shows that the brand is willing to dabble in new sports cars, but that convertible isn't practical for the US market, according to the automaker's bosses. Dealers meanwhile continue to beg a performance model in the lineup, so it's possible one of these rumored projects eventually could arrive in showrooms. Related Video:

Honda Goldwing airbag recall spreads Takata mess to motorcycles

Recall, after recall, after recall, one thing has remained constant in the Takata airbag quagmire: The disaster has been confined to the four-wheeled realm. Not any longer. The Honda Goldwing, the first and so far the only motorcycle equipped with an airbag from the factory, has been recalled. A total of 2,701 motorcycles are involved in this recall, spanning the 2006 through 2010 model years, and only in certain regions. It's sort of confusing, so we suggest perusing the official notice below for all the details. But the gist is the same as ever – Takata's airbag inflators can rupture, potentially propelling shards of metal shrapnel at the vehicle's occupants. Or in this case, the motorcycle riders. Only Goldwings sold or operated in areas with high humidity or frequent temperature cycling are being recalled at this time. No schedule for repairs and replacements has yet been announced, but owners are invited to call Honda at 1-866-784-1870 for more information. As always, you can check the recall status of your vehicle with NHTSA's lookup tool using your car or bike's VIN. Related Video: RECALL Subject : Air Bag Inflator May Rupture , 1 INVESTIGATION(S) Report Receipt Date: MAY 24, 2016 NHTSA Campaign Number: 16V347000 Component(s): AIR BAGS Potential Number of Units Affected: 2,701 Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor, Inc.) is recalling certain model year 2006-2010 Honda GL1800 (Gold Wing) motorcycles manufactured February 8, 2006, to May 14, 2009 originally sold, or ever registered, in Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico, American Samoa, Guam, the Northern Mariana Islands (Saipan), and the U.S. Virgin Islands, or "Zone A." Additionally, unless included in "Zone A" above, Honda is recalling certain model year 2006-2008 Honda GL 1800 (Gold Wing) motorcycles manufactured May 10, 2007, to May 14, 2009 originally sold, or ever registered, in Arizona, Arkansas, Delaware, District of Columbia, Illinois, Indiana, Kansas, Kentucky, Maryland, Missouri, Nebraska, Nevada, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Virginia, and West Virginia, or "Zone B." Motorcycles not originally sold or ever registered in either Zones A or B are not subject to this safety recall.