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Honda Civic Tourer caught testing ahead of 2014 launch

Honda showed off its Civic Tourer concept at the Geneva Motor Show in March, and at that time, we were told that a production version would be coming to market in the very near future. Obviously, the sleek lines of the concept car will be dumbed down slightly for consumers, but that doesn't mean the Civic wagon will be a bland machine. The Euro-spec Civic's angular front end looks like it will blend nicely with the rakish rump that we saw on the concept.
Our sources suggest that not only will the Civic Tourer be a class-leader in terms of cargo capacity, but it will likely be a pretty engaging car from behind the wheel, as well. Honda is hoping that the Tourer will account for roughly 20 percent of all European Civic sales after it goes on sale.
Expect to see the production car debut at the Frankfurt Motor Show this September, with the first customers taking delivery in early 2014. In the meantime, have a look at the camouflaged swoopy wagon from all angles in our gallery above.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda to ax Civic Hybrid, CNG models

Honda will kill off the Civic Hybrid and Civic Natural Gas models at the end of the 2015 model year as part of a massive product overhaul, a top executive said Monday in Detroit. The moves come in response to consumer preferences as the Japanese automaker prepares to launch the 10th generation of the Civic later this year, said John Mendel, executive vice president, American Honda Motor Co. "These moves will allow greater focus on Civic's sporty new driving character," Mendel said. Honda revealed the close-to-production Civic concept this spring at the New York auto show and confirmed it will include Si and Type R variants. The powertrain lineup will feature a new turbocharged inline four-cylinder engine, a short-throw six-speed manual, and a continuously variable transmission. The Type-R is expected in 2017, Mendel said. Though the new car marks a return to more athletic Civics, some versions will still get more than 40 miles per gallon in highway driving. The changes come as Honda pivots toward an expanded fuel-cell strategy with a new model set to launch in 2016. "We're creating the strongest and most balanced vehicle lineup in our history," he said. In addition to tweaking the Civic line, Honda has discontinued the plug-in hybrid Accord to focus on the updated Accord Hybrid, which launches in early 2016. Eventually, the plug-in Accord will be replaced by a new plug-in model in 2018, Mendel said. The changes come as Honda pivots toward an expanded fuel-cell strategy with a new model set to launch in 2016. The automaker has spent $14 million with California company FirstElement Fuel to set up 12 hydrogen filling stations. The new Civic is part of an influx of new products set for 2015-2016. The next-gen Ridgeline will arrive in 2016 with a more traditional truck design, Mendel said, admitting the styling of the current generation was divisive. "Design was polarizing," he said. "No one wants to have to explain why they bought what they bought." The next-generation Odyssey will also launch after the Ridgeline in 2016, Mendel said. He was also asked about a 'baby NSX' sports car by a reporter in the wake of trademark drawings that leaked last week, though he declined to elaborate. "No I can't tell you anything about the baby NSX," he said. "I mean I could, but I'd probably be fired." In other news, Mendel said Honda continues to work with airbag supplier Takata as it grapples with the massive recall and increased attention from the NHTSA.