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NYIAS: 2017 Honda Ridgeline marketing screwup

While checking out all the cars and trucks during the press days of the NYIAS I noticed that the Ridgeline was MIA at the Honda truck display on the lower level. Yes, it was on display at the Honda car display up on the main level — but this is a truck, not a car. Now critics of the Ridgeline will disagree with me here I'm sure, saying the Ridgeline was displayed exactly where it belongs: with Honda "cars." I beg to differ, obviously. There should have been several Ridgelines on display, and showing the various trim lines — and it should have been at both Honda displays. The one they did have on display was the high-zoot Black Edition, similar to the one pictured above. I spoke with Honda reps at both their car and truck displays about this, and their response was that the vehicle is not yet on sale. Duh... The last Ridgeline suffered from abandonment from Honda's marketing department, almost from the get-go; the result being dismal sales. If this new Ridgeline is to have any chance of succeeding, it needs to be plastered EVERYWHERE — and especially everywhere at one of the biggest auto shows on the planet. Truck buyers need to see it, touch it, sit in it, in all trim levels, and experience it as much as possible. What better place to do that than at the NYIAS? Yeah, it's not on sale yet, but it will be in a few short months. You blew it Honda. Big time. Again. Related Video:

Honda previews new BR-V three-row crossover for Indonesia

Honda is planning to roll out a new seven-seat crossover in Indonesia. But before it does, it's giving the public a taste of what's to come with a concept to be unveiled in Tangerang, previewed in the pair of teaser renderings you see here. Dubbed the BR-V prototype (for Bold Runabout Vehicle), the Honda concept calls for a three-row crossover with room for seven passengers – just like the Pilot we get over here. But if the design sketches are anything to go by, it'll look better. We'll reserve final judgement on the styling until the actual thing is unveiled in the metal, though. Full technical specifications are likely still a ways off from being announced. However the Japanese automaker and its Indonesian importer have confirmed that the BR-V will be powered by a 1.5-liter gasoline engine of unspecified output, mated to a choice of two transmission options. We don't know whether one of those might include all-wheel drive or not, but Honda has indicated that it's built high ground clearance into the BR-V – which ought to keep it from being confused with the low-riding Subaru BRZ, to say nothing Honda's other similarly named crossovers like the CR-V or HR-V. That's about all we know for the time being, but the BR-V promises "to address various customer needs" with "a tough and solid exterior design" combined with a "comfortable and spacious cabin." Locals can start anticipating its unveiling at the Gaikindo Indonesian International Auto Show in Tangerang this August, when P.T. Honda Prospect Motor will already open up the order books. Related Video: All-New Honda BR-V Prototype to Make World Premiere at Gaikindo Indonesian International Auto Show JAKARTA, Indonesia 29 June 2015 – P.T. Honda Prospect Motor released the first official sketches of the all-new Honda BR-V Prototype which will make its world premiere at the upcoming Gaikindo Indonesian International Auto Show 2015, scheduled for 20 - 30 August 2015, in Tangerang, Indonesia. The new BR-V was jointly developed for the Asian market by Honda R&D Asia Pacific Co., Ltd., in Thailand, and P.T. Honda R&D Indonesia. This model will be introduced to the Indonesian market as Honda's new generation crossover utility vehicle to address various customer needs. The new BR-V features tough and solid exterior design with high ground clearance, big and stylish alloy wheels and sleek roof rails. The model also offers a comfortable and spacious cabin with seven seats in a 3-row configuration.

Mid-engine Honda sports car surfaces in EU patent drawings

Based on new patent drawings, Honda clearly isn't done with sports cars. The design you see above was registered and published by the European Union Intellectual Property Office (EUIPO) and was first reported by AutoGuide. The drawings show a rakish, angular sports car design that is very clearly mid-engine. It could almost pass for a Lamborghini. But the name on the design is Honda Motor Company, and aside from the name, it bares a strikingly similar appearance to a mid-engine design found in a Honda patent two years ago. In fact, the only major difference between this car and the older one (seen below) is the lack of a windshield and top. The shape of the lights and the grille, as well as the front fender vent and character lines running from it, are reminiscent of the S660 kei roadster for Japan. The large, angular intakes look more related to the Acura NSX, though. View 6 Photos Unlike the previous patent renderings of the car, this one has an interior, and the inclusion of it may be why the top and windshield are absent. The interior also leads us to believe that this design is for an upcoming concept. The steering wheel is a small, rectangular piece similar to what you would find in an F1 car or Indy car. The seats also look like thin buckets designed to be as sporty and light as possible. A production version would probably have a bit more cushioning and a round wheel. It does look like there is a pushbutton transmission setup in the center console like current Acuras, though. So what does this mean? Honda is clearly still working on this design, and based on some of the more radical design choices for the interior, we're likely looking at a concept car that will show up in the next couple of years. Whether a concept will lead to a production car is tough to say. There's definitely room in Honda's global sports car roster between the S660 and NSX for something in between, and Honda has reported that it's getting pressure from dealers for sporty cars. The exterior design isn't so extreme it couldn't be tweaked for production, either. There have also been rumors that Honda is preparing a mid-engine hybrid sports car with the Type R's turbocharged four-cylinder. Honda also holds a trademark for the name "ZSX," which fits the naming scheme of the NSX and old RSX, but at least in Europe, Honda has held the trademark since 2009. We'll just have to wait and see what Honda does.