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Honda Clarity is your new fuel cell future vehicle [w/video]

We know it will go on sale in the US next spring. We know it will have an estimated range of over 300 miles. We know it will start sales in California, since that's where the hydrogen stations are. But perhaps the one key details about Honda's new fuel cell vehicle that we are learning today is the name. It will be the Honda Clarity Fuel Cell. That should ring a few H2 bells for hydrogen vehicle fans out there, since the fuel cell vehicle that Honda has been leasing since 2008 was called the FCX Clarity (and the hydrogen test vehicle before that was the FCX). Naming the new vehicle - known until now as the FCEV - the new Clarity draws a clear line through to Honda's hydrogen history. This is a completely different message than the one that Toyota is sending with the name for its upcoming hydrogen car, the Mirai. In Japanese, Mirai means future. It is also interesting to note that Honda is not going to target regular consumers with the Clarity during the first year, at least in Japan. Honda says that it will work "mainly" with local governments and business customers that have shown an interest in hydrogen technology and will begin sales to individual customers "later." The five-seat Clarity Fuel Cell will come in three colors: Premium Brilliant Garnet Metallic, White Orchid Pearl, and Crystal Black Pearl. Honda says that the price, in Japan, will be 7.6 million yen, including consumption tax. That equals $63,610 in the US, but we all know these prices cannot simply be converted like this to arrive at the US MSRP. Still, now we have a guideline. At this time, Honda does not plan to sell the vehicle, since, the Clarity will be "currently available exclusively for lease sales." We got to take a brief drive in the FCEV this past week, and you can read more about the technological advances in the new Clarity (the smaller fuel cell stack, the powertrain packaging, etc.) here. The fact that Honda consistently calls the new car the Clarity Fuel Cell (as opposed to simply the Clarity) gives us reason to think that the upcoming PHEV and all-electric models will not only share a chassis, but also perhaps a name. Clarity EV, anyone? Honda Exhibits World Premiere of CLARITY FUEL CELL, Planned Production Model of its All-new Fuel Cell Vehicle, at 44th Tokyo Motor Show 2015 -- Lease sales in Japan will begin in March 2016 -- TOKYO, Japan, October 28, 2015 - Honda Motor Co., Ltd.

Why Japan's government is looking to curb its adorable kei car market

Each region around the world has its stereotypical vehicle. The US has the pickup and Europe the five-door hatchback; but in Japan, the kei car reigns supreme. These tiny cars are limited to just 660cc of displacement but they've also come with lower taxes to make them more affordable. To make of the most of their small size, they've often had quite boxy styling like the Honda N-One shown above, and because they're Japanese, they've often had quirky names like the Nissan Dayz Roox. However, if the Japanese government has its way, the future popularity of these little guys might be in jeopardy. The problem facing them is that Japan is an island both literally and figuratively. After World War II, the Japanese government created the class as a way to make car ownership more accessible. The tiny engines generally meant better fuel economy to deal with the nation's expensive gas, and the tax benefits also helped. It's made the segment hugely popular even today, with kei cars making up roughly 40 percent of the nation's new cars sales last year, according to The New York Times. The downside is that these models are almost never exported because they aren't as attractive to buyers elsewhere (if indeed they even meet overseas regulations). So if an automaker ends up with a popular kei model, it can't really market it elsewhere. The government now sees that as a threat to the domestic auto industry. It believes that every yen invested into kei development is wasted, and the production takes up needed capacity at auto factories. The state would much rather automakers create exportable models. To do this, it's trying to make the little cars less attractive to buy, and thus, less attractive to build. The authorities recently increased taxes on kei cars by 50 percent to narrow the difference between standard cars, according to the NYT. If kei cars do lose popularity, it could open the market up to greater competition from foreign automakers. Several companies complained about the little cars stranglehold on the Japanese market last year, but since then, imported car sales there have shown some growth thanks to the improving economy. Featured Gallery 2013 Honda N-One View 20 Photos News Source: The New York TimesImage Credit: Honda Government/Legal Honda Nissan JDM kei kei car

Honda: We won't be able to sell ICE cars in China by 2025

China's push to clean up the country's woeful air pollution levels could mean the end of the traditional internal combustion engine there. In an interview with WardsAuto, Keiji Ohtsu, Honda's chief technology strategy officer at the company's automobile R&D center, predicts a lineup only of models with electric assistance in the country within a decade. He also discusses the Japanese automaker's green car goals worldwide. Ohtsu foresees China adopting some of the strictest fuel economy standards in the world in the coming years. "In 2025, we don't expect to be able to sell conventional internal-combustion engines [there], meaning we will be selling mostly hybrids including plug-in types," he said to WardsAuto. China's push to clean up its air comes as major cities continue to struggle with massive levels of pollution. For example, Beijing recently banned half of the cars from the road due to dire levels of smog. To fight back, the government has pushed automakers to launch more plug-ins, and the strategy has shown some success. China's BYD has already become the world's largest producer of plug-in vehicles in 2015. Even outside of China, Honda intends to become a far greener automaker in the coming years. In the near term, the company expects 20 percent of its global volume could be hybrids by 2020. According to Ohtsu, as much as 80 percent of Japanese deliveries could have some form or electrification by that time, but the US would be closer to 20 percent. However, the company sees hybrids more as a stepping stone than as the future of motoring, and the mass adoption of hydrogen is the real goal. "We think that fuel-cell vehicles will come into the mainstream in 2030, along with battery-powered electric cars. We also feel that going forward hydrogen will be the best fuel alternative," Ohtsu said to WardsAuto. Honda's experimental FCEV (pictured above) already hints at the brand's future direction.