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U.S. auto sales fall in July, as Detroit dials back on inventory, rental sales

DETROIT — U.S. carmakers said on Tuesday they continued to slash low-margin sales to daily rental fleets in July as General Motors, Ford and Fiat Chrysler Automobiles struggled to curb a slide in retail sales. July is on track to be the fifth straight month in which the annual pace of car and light truck sales declined from the same month a year ago, in part because of fewer fleet sales, analysts and industry executives said. July 2016 sales hit a strong 17.9-million-vehicle pace. GM said the seasonally adjusted annual sales rate fell to an estimated 16.9 million vehicles in July. At midmorning on Tuesday, GM shares were down 3.4 percent at $34.77, Ford was down 2.8 percent at $10.91, and Fiat Chrysler shares were down 0.3 percent at $12.05 in New York. GM sales dropped 15 percent from a year ago to 226,107 vehicles, as the company cut rental fleet sales more than 80 percent. The automaker said inventories of unsold vehicles at month's end were 104 days, down from 105 days at the end of June. GM has promised investors to reduce inventories to 70 days by year-end. Ford said its July sales dipped 7.5 percent to 200,212 vehicles, as it cut fleet sales more than 26 percent. Inventories fell to 77 days from 79 the previous month. Fiat Chrysler said sales dropped 10 percent to 161,477, as it also cut back sales to daily rental fleets. Among the top Japanese companies, only Toyota reported a year-to-year gain, with sales up 4 percent to 222,057 — just 4,000 units behind GM. Honda sales were down 1 percent to 150,980 — its first-quarter sales continuing to decline in North America but seeing a big increase in China. And Nissan sales fell 3 percent to 128,295. GM, Ford and Fiat Chrysler have cautioned that second-half financial results likely will be lower than first-half results, in part reflecting production cuts in North America and pricing pressures. The automakers this year have been deliberately dialing back sales to rental-car companies, which often generate little to no profit, while struggling to keep retail sales from sagging further, according to industry analysts. Industry consultant LMC cut its full-year forecast for new vehicle sales to 17 million vehicles. Automakers sold a record 17.55 million vehicles in the United States in 2016.

Takata allegedly hid failed airbag rupture tests in 2000

New evidence suggests Takata engineers knew about the dangers of the supplier's ammonium-nitrate-propelled airbag inflators as early as 2000, but employees hid or even destroyed test results. The allegations came out in a pre-trial hearing in a civil suit from a woman who claims that a forcefully deploying airbag in her 2001 Honda Civic paralyzed her. The pre-trial hearing included an examination of a deposition from Thomas Sheridan, a former Takata airbag engineer, to see if the evidence was admissible for the case, according to the New York Times. Sheridan alleged that Takata created a report for Honda in June 2000 that showed the parts failed, but the supplier hid the testing data. The company also reportedly got rid of the ruptured components so that there was no physical evidence. "But when I went to look for the parts, because some of the parts had come apart, they were no longer available. They had been discarded," he said in the deposition, according to the Times. Takata disputes these allegations, and one of the company's lawyers asserts the inflators in the 2001 Civic are safe. "None of them have ruptured, zero," attorney David M. Bernick told the Times. "We have no evidence, in fact we have evidence to the contrary, that this inflator was defective at the time of the accident." However, Honda has recalls for the driver's side airbag in the 2001-2005 Civic. Previous reports also indicated some Takata employees allegedly knew the inflators were dangerous. For example, an investigation by the Wall Street Journal in 2015 cited internal memos from US employees in 2000 that complained that their counterparts in Japan altered or hid the results of failed validation tests. The New York Times also found evidence of engineers joking about manipulating results. The first Takata inflator recall came on Isuzu models in 2001, and automakers have recalled millions of vehicles around the world since then. Several companies, including Honda, have pledged to stop using Takata's inflators, and he US government fined the supplier $70 million last year. Related Video:

Honda thumbs nose at fleet sales, claims it leads in key vehicle segments

Fleet sales are a way of life in the automotive industry. There are many non-retail customers that need vehicles, but going too far can reduce brand image and vehicle resale value. While some of its competitors have fleet sale that account for up to 20 or 30 of overall sales, Honda is bragging that it has the lowest fleet sales of all mainstream automakers for the first five months of 2013.
After calculating new-car registration data from R.L. Polk, Honda says that just two percent of its sales through went to fleet customers compared to an industry average of 19 percent. Even though this means Honda leaves plenty of sales on the table each month, it also claims to have the highest resale value and lowest cost of ownership among its competitors. In terms of retail sales, Honda says that the Civic, Accord, CR-V and Odyssey all lead their respective segments, and it breaks down/brags about its retail sales success in the press release, which is posted below.