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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2016 Honda Civic will debut on September 16

The press days for the Frankfurt Motor Show are September 15 and 16. On that second day when all the German hubbub has died down, on other side of the Atlantic, Honda will be unveiling the US-spec production Civic in Detroit and Los Angeles. We'll only get to see the interior and exterior of the standard sedan that day; the coupe, five-door hatchback, the Si, and the Type R won't say hello until later. While there could be information on the Civic's new platform, Honda doesn't plan to offer any details on the new engines and powertrains. The sedan will come with a 1.5-liter VTEC turbocharged four-cylinder mated to either a six-speed manual or a CVT. Speedier versions like the Type R will get the 2.0-liter turbocharged four-cylinder. Honda is aiming for a fuel economy rating of at least 40 miles per gallon with the base model. As for what's coming beyond that, we have an idea of what the body will look like from the leaked patent images and the concept shown off in New York earlier this year. Spy shots have shown a new console layout within today's basic instrument panel structure, there'll be a better touchscreen and new infotainment system, driver assistance features like Honda LaneWatch and Honda Sensing, and heated rear seats, while the exterior bodywork has some Accord and Acura ILX influences and available LED headlights. Vowing not to make the mistake of the 2012 Civic, Honda says we'll get "sporty driving dynamics, more daring styling, and significantly improved fit and finish." Related Video:

Gladiators, Pilots, and Palisades, plus a couple boring crossovers | Autoblog Podcast #562

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski. The duo discuss the leaked Jeep Gladiator, Ford's Baby Bronco, the Aston Martin DBX, and then touch on other reborn names like the Honda Pilot. They also discuss how boring crossovers have taken over as the family car of choice in the United States and debate the merits of turbocharged V6 engines versus the classic American V8. Finally, we spend your money.Autoblog Podcast #562 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Jeep Gladiator leaked Hyundai Palisade and Honda Pilot teased Aston Martin DBX Ford Baby Bronco leaked Boring crossovers Ford F-150 2.7-liter EcoBoost Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Podcasts LA Auto Show Aston Martin Ford GMC Honda Hyundai Jeep Truck Crossover SUV honda pilot jeep gladiator aston martin dbx hyundai palisade ford baby bronco