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SEMA Honda Civic show cars prove the model's continuing tuner appeal

Anyone familiar with the import tuning scene knows that the Honda Civic has been a staple for decades, and Honda's display at the 2016 SEMA show shows its potential to continue the tuning legacy. The company tapped three outside companies to create custom Civic models, and also showed its own work. First up is a bright yellow Civic Coupe from perennial SEMA show builder, TJIN Edition. In addition to giving it a name that will give editors nightmares, TJIN gave the Civic modifications to its appearance and handling with the goal of making it the "ultimate street cruiser." Up front is a front lip spoiler from Apollo Top One Auto Part, and the side skirts and rear bumper are Honda Factory Performance accessories. The car is lowered on BC Racing BR Series coilover suspension, and sits atop Rotiform OZT wheels. For stopping, the Civic uses Baer brakes. The yellow color scheme is also carried inside with Katzkin leather and suede seats. MAD Industries took a similar tack to TJIN Edition in focusing on handling and appearance. The company gave it carbon fiber ground effects from Carbon 2 Carbon, along with some special touches such as a single, center-exit exhaust out the rear bumper. The car also features Eibach Pro Kit springs and Toyo T1R tires wrapped around Rotiform QLB wheels. Inside, black leather and suede seats get blue stitching, and various parts of the dashboard received a splash of blue as well. Meguiar's Civic X Concept was apparently inspired by '90s tuner cars. The company lowered its 2016 Civic sedan on a coilover suspension and gave it some classic SSR mesh wheels. The hood has been replaced with a carbon fiber version, and black accents on the mirrors and door handles complement it. The interior is finished in red and black Alcantara, and gets an upgraded sound system with multiple amplifiers and subwoofers. Some modifications by Greddy have been made under the hood as well, but no details were given. We do spot a front-mounted intercooler, so we imagine this Civic is a bit more potent than the standard turbo model. Honda also showed a race-prepped version of the Civic Coupe that will be eligible for racing in America and around the world. Among the modifications done to it are an FIA-certified roll cage and an absolutely enormous wing. The car will make its racing debut at this year's 25 Hours of Thunderhill in December.

Honda promises all-new Ridgeline within two years

Despite an aging design and low sales, Honda has remained committed to its Ridgeline pickup truck. Now, in its first official confirmation of a next-gen Ridgeline, Honda has released a teaser sketch (click to enlarge) of the new truck and promised a debut within two years, as previously reported.
The sketch shows the direction that Honda is planning for its new truck, which appears to ditch the single-piece body in favor of a more conventional pickup truck design. Even with the new design, it's not clear if Honda will move away from the Ridgeline's car-based platform shared with the Odyssey, Pilot and Accord. Sales of the Ridgeline dipped to below 10,000 units in 2011 but have increased steadily over the last two years (including 29 percent so far in 2013) with slightly more than 16,000 units on the year.
As for the current Ridgeline, Honda will wind down production at the Lincoln, AL assembly plant sometime during the middle of next year. The press release for the announcement is posted below.

In Honda Super Bowl ad, Ridgeline teaches sheep to sing

Honda hopes that its Super Bowl ad's combination of a classic Queen song and an adorable premise are enough to get customers excited about the 2017 Ridgeline. The 60-second spot for the new pickup airs during the game's third quarter, and the commercial is sure to leave Somebody to Love stuck in your head. The spot titled A New Truck to Love stars a sheep rancher who likes to listen to Freddie Mercury while hauling animals to the field. He even uses the truck's bed-mounted stereo to enjoy some tunes while at work. The sheep apparently like Queen's songs because they start singing along when their owner is away. This is the one of the better auto ads for Super Bowl 50 that we've seen yet. A look at the truck's capabilities would be nice, but at least the commercial's premise is highly enjoyable. Plus, it's hard not to enjoy Queen. Honda's spot could be a popular one during this year's game. Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial Feb 1, 2016 60-second commercial features music by Queen, performed by some unlikely and unforgettable co-stars Directed by Bryan Buckley, creator of more than 40 Super Bowl ads Extensive multiplatform campaign to support launch of new TV spot Consumers can enter to win a first drive of new Honda truck at "Camp Ridgeline" Honda today offered a sneak peek of the brand's commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, "Somebody to Love." Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, "A New Truck to Love," during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda's YouTube channel (http://honda.us/BigGameCommercial). Directed by Oscar-nominated director Bryan Buckley — dubbed "King of the Super Bowl" for his role in bringing to life more than 40 commercials for the big game — the new Honda commercial imagines how a rancher might use one of Ridgeline's available features, the industry's very first factory truck-bed audio system, enabling music to play outside the truck. This poses the question, "What if his sheep learned how to sing?" with the commercial showing the sheep being dropped off by the new Ridgeline and then performing the classic Queen hit after the rancher departs. The spot signals not only Honda's return to the Super Bowl, but the return of the all-new Ridgeline to market.