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Honda will build 2014 Accord Hybrid in Ohio

Honda has announced that it will invest $23 million in its Marysville, Ohio facility to support production of the upcoming 2014 Accord Hybrid sedan. According to the manufacturer, this means approximately 50 new jobs will be created, and the whole investment will result in a 95,000-square-foot expansion of the Marysville plant.
The Accord Hybrid joins the decidedly homely Accord PHEV (pictured) this fall, using a 2.0-liter i-VTEC Atkinson cycle four-cylinder engine mated to a 124-kilowatt electric motor. Honda has yet to release official power or fuel economy figures for the non-plug-in hybrid version of the Accord.
Honda currently operates four manufacturing facilities in Ohio, with the combined capacity to build up to 700,000 cars and light trucks each year. The Japanese automaker also has a facility in Greensburg, Indiana, where the Civic Hybrid and Acura ILX Hybrid are built.

In Honda Super Bowl ad, Ridgeline teaches sheep to sing

Honda hopes that its Super Bowl ad's combination of a classic Queen song and an adorable premise are enough to get customers excited about the 2017 Ridgeline. The 60-second spot for the new pickup airs during the game's third quarter, and the commercial is sure to leave Somebody to Love stuck in your head. The spot titled A New Truck to Love stars a sheep rancher who likes to listen to Freddie Mercury while hauling animals to the field. He even uses the truck's bed-mounted stereo to enjoy some tunes while at work. The sheep apparently like Queen's songs because they start singing along when their owner is away. This is the one of the better auto ads for Super Bowl 50 that we've seen yet. A look at the truck's capabilities would be nice, but at least the commercial's premise is highly enjoyable. Plus, it's hard not to enjoy Queen. Honda's spot could be a popular one during this year's game. Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial Feb 1, 2016 60-second commercial features music by Queen, performed by some unlikely and unforgettable co-stars Directed by Bryan Buckley, creator of more than 40 Super Bowl ads Extensive multiplatform campaign to support launch of new TV spot Consumers can enter to win a first drive of new Honda truck at "Camp Ridgeline" Honda today offered a sneak peek of the brand's commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, "Somebody to Love." Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, "A New Truck to Love," during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda's YouTube channel (http://honda.us/BigGameCommercial). Directed by Oscar-nominated director Bryan Buckley — dubbed "King of the Super Bowl" for his role in bringing to life more than 40 commercials for the big game — the new Honda commercial imagines how a rancher might use one of Ridgeline's available features, the industry's very first factory truck-bed audio system, enabling music to play outside the truck. This poses the question, "What if his sheep learned how to sing?" with the commercial showing the sheep being dropped off by the new Ridgeline and then performing the classic Queen hit after the rancher departs. The spot signals not only Honda's return to the Super Bowl, but the return of the all-new Ridgeline to market.

Honda Civic Tourer... now with bikes!

Honda is rolling in to the Frankfurt Motor Show this year with a version of its Civic Tourer wagon. Called the Active Life concept, the modified Euro-market estate is outfitted specifically for cyclists. To that end, the Japanese automaker has equipped the show wagon with a rack capable of holding a pair of full-size bicycles – not on the roof, where you'd expect them to be, but inside the vehicle. With the rear seats folded down, and thanks in no small part to innovative fuel tank placement, the Civic wagon can swallow nearly 60 cubic feet – several more than the Ford Focus estate, for example, albeit less than the VW Golf Variant. The Honda Civic Tourer Active Life Concept is also equipped with a retractable arm for bicycle maintenance, a built-in air pump, a retractable bench, and toolbox, water tank, and front wheel holder integrated into the side of the trunk. There's a sleek box on the roof for accessories, too. And it's all capped by a special blue paint job with metallic gradation, silver roof, custom rear bumper, 18-inch alloys, and a customized interior with blue stitching, black headliner, and suede and leather trim. It'll be displayed alongside the Civic Tourer that recently set a world record for fuel efficiency. The bigger news, however, will be the presentation of the all-new Civic sedan. In short, there'll be plenty of Civic action to check out at the Frankfurt Messe this year, and we'll be on hand to catch it all. But in the meantime you can scope out this concept right here.Related Video: HONDA TO SHOWCASE THE CIVIC TOURER ACTIVE LIFE CONCEPT AT 2015 FRANKFURT MOTOR SHOW - Civic Tourer Active Life Concept makes its debut - GUINNESS WORLD RECORDS™ title-holding Civic Tourer 1.6 i-DTEC on display on Honda stand Honda will reveal the Civic Tourer "Active Life Concept" at this year's Frankfurt Motor Show, underlining the Tourer's class leading cargo space and versatility within the C-segment. The Concept study shows that style and space can work together; a custom paint colour further enhances the sleek and sporty exterior and an accessorised interior demonstrates the Concept's suitability for an active lifestyle and the needs of its customers. Utilising the unique centre fuel tank layout, the Civic Tourer Active Life Concept makes full use of its 1668 litres* trunk space and a low loading height.