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Honda invests $215M in Ohio Earth Dreams production

Honda has announced a $215 million investment in a pair of its Ohio operations, taking its total tally for North American operations up to $2.7 billion in three years. The announcement was made at the 2013 Center For Automotive Research Management Briefing Seminars in Traverse City.
$180 million of the investment is earmarked for Honda's Anna, OH engine plant. The money will allow the facility to increase its aluminum die casting and increase production of Honda's Earth Dreams Technology engines. Think of Earth Dreams as sort of like Mazda's Skyactiv line, only ED is limited to a new line of engines, rather than a full suite of automotive components. Anna will also be getting a new technical center to train engineers, techs, and line workers on powertrain technology.
The remaining $35 million is slated for Honda's main Ohio operations in Marysville. A 160,000-square-foot facility will be constructed near Honda's current properties, which will house another technical training center to focus on automotive manufacturing. The new building will also house Honda's North American Services group, as well as a new heritage center.

This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2016 Honda Civic Coupe First Drive

[A Honda spokesperson confirmed to Autoblog today that the Honda Civic Coupe equipped with the 2.0-liter engine, which is reviewed below, is not affected by the engine-assembly issue that is at the heart of the stop-sale order currently affecting Civic Sedans. That particular issue was corrected before the Coupe began production. We expect to have more news about a recall involving the 2.0-liter Civic Sedans as soon as the NHTSA officially responds to Honda. - Ed.] Let's not beat around the bush – mechanically, this Honda Civic Coupe is the same as the new-for-2016 sedan, minus a couple of doors. For a lot of consumers, that lack of utility is a big problem, and it's why compact sedan-based coupes are a dying breed. Why spend the same amount of money on a car that drives identically but is less practical? But in the case of the Civic Coupe, we offer this: When a car looks this good, screw logic. The new Civic is one of the most competent vehicles to wear the H-badge in at least a decade. And this new two-door does nearly everything the four-door can do while looking like an absolute stunner. From the A-pillar forward, this is the same reserved but handsome Civic that broke cover in 2015. The new Civic is one of the most competent vehicles to wear the H-badge in at least a decade. Like a mullet (stay with us...), the Civic only gets more interesting as we proceed toward the back. The rear window sits 0.8 inches lower than on the Sedan, but that's only part of what makes the two-door more dramatic. The Coupe is 5.4 inches shorter than the sedan, but all of that is behind the rear axle – the wheelbase is identical. So while the rear window and roofline aren't dramatically lower than the sedan, you just run out of car far more suddenly. The downside, of course, is that you lose three cubic feet of cargo volume, but we think that's a fair price to pay for something that looks this good. Climb inside and feast your eyes on the cabin, which – you guessed it – is essentially exactly the same as what you find in the sedan. The seats get a standard two-tone color scheme and the door panels are ever so slightly different, but that's about it. The big change, of course, is in the backseat, which in this case should really just be reserved for passengers under five feet, five inches. In the video below, you can see your author go from front to back in a Civic Sedan, and then attempt the same feat in the Coupe. It's not pretty.