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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Takata, Honda sued in Florida over death of pregnant Malaysian women

The Takata recall debacle keeps spiraling as the father of a pregnant woman killed in Malaysia allegedly due to the malfunctioning airbag has filed suit against both the equipment manufacturer and Honda in a court in Florida. The case reportedly revolves around one Law Suk Leh, 42, who was driving her 2003 Honda City on Borneo Island in Malaysia this past July. She was driving at about 20 miles per hour when her car was struck by another. Her airbag deployed with inordinate force, metal shrapnel sliced her neck and she died in the ambulance en route to the local hospital. The baby she was carrying was delivered after the mother's death, but died three days later. Now her father, Law Ngee Chiong, is suing the airbag manufacturer and the automaker on behalf of the estates of his late daughter and granddaughter in a US federal court in Miami. The suit was reportedly filed in the United States because the faulty inflator is made in LaGrange, GA. US District Judge Federico Moreno is currently evaluating about two dozen such personal-injury and death cases, including the one in question, for pretrial rulings and evidence-gathering. Leh's case is one of six deaths blamed on the defective Takata airbags, which have caused automakers and government regulators to recall an estimated 24 million vehicles around the world.

Acura NSX production car headed for Detroit debut?

Auto Express is reporting that Honda is set to unveil the production version of its upcoming Acura NSX at the 2013 Detroit Auto Show. The news comes courtesy of an unnamed "top exec" for Honda Brazil speaking at the Sao Paulo Motor Show. The concept version of the Japanese supercar is currently on display there. Interestingly enough, the same unnamed source claims the production iteration will remain aesthetically identical to the show car. You won't hear any qualms from us on that front.
Of course, the timing of the production debut is a little confusing. For starters, when Acura unveiled the concept last year, the company told the world it would be at least three years before production began. That would give the street-worthy model a 2014 or 2015 designation, the latter being cited more often in media accounts. Thus, we'll keep an eye out for the hybrid supercar in Motown, but we're going to stop short of holding our breath... it might be a while.