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Weekly Recap: Chrysler forges ahead with new name, same mission

Chrysler is history. Sort of. The 89-year-old automaker was absorbed into the Fiat Chrysler Automobiles conglomerate that officially launched this fall, and now the local operations will no longer use the Chrysler Group name. Instead, it's FCA US LLC. Catchy, eh? Here's what it means: The sign outside Chrysler's Auburn Hills, MI, headquarters says FCA (which it already did) and obviously, all official documents use the new name, rather than Chrysler. That's about it. The executives, brands and location of the headquarters aren't changing. You'll still be able to buy a Chrysler 200. It's just made by FCA US LLC. This reinforces that FCA is one company going forward – the seventh largest automaker in the world – not a Fiat-Chrysler dual kingdom. While the move is symbolic, it is a conflicting moment for Detroiters, though nothing is really changing. Chrysler has been owned by someone else (Daimler, Cerberus) for the better part of two decades, but it still seemed like it was Chrysler in the traditional sense: A Big 3 automaker in Detroit. Now, it's clearly the US division of a multinational industrial empire; that's good thing for its future stability, but bittersweet nonetheless. Undoubtedly, it's an emotion that's also being felt at Fiat's Turin, Italy, headquarters as the company will no longer officially be called Fiat there. Digest that for a moment. What began in 1899 as the Societa Anonima Fabbrica Italiana di Automobili Torino – or FIAT – is now FCA Italy SpA. In a statement, FCA said the move "is intended to emphasize the fact that all group companies worldwide are part of a single organization." The new names are the latest changes orchestrated by CEO Sergio Marchionne, who continues to makeover FCA as an international automaker that has ties to its heritage – but isn't tied down by it. Everything from the planned spinoff of Ferrari, a new FCA headquarters in London and the pending demise of the Dodge Grand Caravan in 2016 has shown that the company is willing to move quickly, even if it's controversial. While renaming the United States and Italian divisions were the moves most likely to spur controversy, FCA said other regions across the globe will undergo similar name changes this year. Despite the mixed emotions, it's worth noting: The name of the merged company that oversees all of these far-flung units is Fiat Chrysler Automobiles. Obviously the Chrysler corporate name isn't completely history.

2015 Fit Kit is the perfect DIY car from Honda

Ah... let the April Fools' Day automotive jokes begin. Honda is kicking things off, following up on last year's Honda Hair joke with a prank video featuring the 2015 Honda Fit.
It's called the Fit Kit, and as you might guess, it's a way to build your own version of the redesigned hatchback. There are 180,000 mechanical parts in the kit - some delivered by drone - but that doesn't seem at all daunting to the pair of obnoxious, self-described tinkerers that star in the Fit Kit ad.
Honestly, the video is pretty entertaining, with some biting satire of the DIY movement and its attendant cadre of mustachioed hipsters. Scroll down and have a look at both the video and the Fit Kit press release from Honda.

Honda Urban SUV concept previews Fit-based crossover

We've been hearing a lot of rumblings this year about a new crossover based on the Honda Fit, and now we finally get to see what this B-segment CUV might look like. Called the Urban SUV Concept, Honda's new small crossover has made its debut at the Detroit Auto Show, but we'll have to wait until 2014 to see the production version on sale in the US. Honda says the production version of this concept, whatever it will be called, will slot below the CR-V in terms of size and price.
In terms of this concept's styling, there is plenty of the new Honda Accord in its face, and it looks like a more rugged version of the Nissan Juke, as well as a more practical alternative to the Hyundai Veloster. With its short overhangs, the concept measures 169.3 inches in length, making it about eight inches longer than a Fit hatchback and nine inches shorter than the CR-V. Honda confirmed that its new crossover will debut a telematics system for Honda, and it will use one of Honda's new Earth Dreams engines; we previously reported that this engine would be a 1.5-liter I4 paired with a continuously variable transmission.
The next-generation Fit is expected to debut before this new crossover model, and both models will be built at Honda's Celaya, Mexico assembly plant, which is scheduled to open early next year. A new sedan is also expected to round out the lineup of Fit-based products. For more information about this new Urban SUV Concept, scroll down for Honda's official press release.