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Honda launches Project Drive-In to save these American icons

Honda wasn't really a major player in the automotive industry when drive-in movie theaters were popular in the US, but the automaker is doing its best to preserve the place where automotive and cinema histories collide. Using Project Drive-In, Honda is helping bring awareness to a story we brought up last month, where we saw how a move away from 35-millimeter film could put some of the few drive-in theaters remaining in the US out of business.
As production studios switch to digital film, theaters are required to upgrade to digital projectors, which Honda says will cost about $80,000 for drive-ins. While Project Drive-In asks people to donate money to the cause or pledge to go to a drive-in theater, Honda will also be donating projectors to five of the remaining drive-ins based on votes received on its website. Scroll down to watch a short video describing Project Drive-In, and be sure to vote, pledge and even contribute to save the drive-ins.

2017 Honda Accord Hybrid First Drive

Honda waited until the Accord Hybrid was on sale for an entire month before inviting journalists out for a test drive. Usually, these events are previews, a chance for those in the industry to get an advance feel for what's about to go on sale. Not this time. The new 2017 Honda Accord Hybrid has been available at your local dealer for a month now. It's high time we got caught up. We were able to do just that at a drive event in Napa Valley last week. We can't say that the new Accord was a hoot to drive, but an Accord isn't supposed to be thrilling. It's supposed to sell boatloads of units a year, and that's why a hybrid version is so important. With ever-increasing fuel-efficiency standards coming around the world and an uncertain future when it comes to gas prices, having a car like this in the stable is obviously important. Of course, the future is only one side of the coin. As we said, the Accord Hybrid is on sale now, in a time of relatively low gas prices in the US, where sedan sales are being outpaced by CUV and SUV sales. This is the reality that the Accord Hybrid is facing. Honda, though, is confident. Just how good does the automaker think the new Accord Hybrid is? We'll guess about twice as good. That's because Honda execs said they expect to sell about 30,000 units a year, about double the volume of the 2014 Accord Hybrid. That's the official sales plan, anyway. The car went on sale June 15, 2016, so we're already off to the races. Sure, only 31 Accord Hybrids were sold in the second half of June, but we can't draw any conclusions this early in the process. Without a doubt, 30,000 sales is respectable for a hybrid (Toyota sold 30,640 Camry Hybrids in 2015), but let's just note for the record that Honda sold 355,557 Accords last year. If it manages to sell 30,000 Hybrids a year, and Accord sales numbers remain stable, that'll be just 8.4 percent of the overall total. The car should easily appeal to 30,000 buyers a year. The car should easily appeal to 30,000 buyers a year. The clean and attractive exterior design hasn't been massively overhauled from the 2014 Accord Hybrid, but why change what isn't broken? The headlights are updated, the front fascia has sharper lines, the taillights are more impressive – and that's about it.

2016 Civic Coupe: The Prelude is back!

Honda used to sell a coupe loosely based on the Accord architecture that was sporty yet economical, it was called the Prelude. Many Honda aficionados have fond memories of the Prelude, it was more than just a sportier Accord, but not quite a true sports car. It was a car you could take out and toss around on the weekend, but also drive to work every day of the week. It was a testbed for new Honda technologies while still being a car you could put hundreds of thousands of miles on. The Prelude was a sporty car, not overly powerful, but just balanced enough to be a slow car you could drive fast. It handled extremely well, it had an interior that was no-nonsense and controls that were equal to or better than any of it's contemporaries. Sadly as the market waned for sporty coupes the venerable Prelude lost sales and Honda altered their focus to selling CR-V's and Pilot's. In 2001 Honda shelved the Prelude, but now it is making a comeback, well not exactly, but after sampling a new Civic Coupe I believe the spiritual successor of the Prelude has finally arrived at Honda. You might be wondering why the new generation Civic Coupe has more Prelude DNA than any of the Civic models which have come before it? The answer comes down to several objective and subjective factors. Objectively the new Civic Coupe hits the sweet spot on Prelude dimensions. When the Prelude debuted in 1978 it had a wheelbase of 91.3 inches and an overall length of 161 inches. Over five generations the Prelude grew to a wheelbase of 101.8 inches and an overall length of 178 inches. The new Civic Coupe rides a longer wheelbase of 106.3 inches but has nearly identical overall length at 176.9 inches. Width of the new Civic is 70.8 inches vs. the last generation Prelude at 69 inches, the new Civic matches the Prelude of yore with a curb weight range of 2750-2900 lbs vs. the 2950-3000 lbs range of the Prelude. In the engine department Honda is offering two units, a 158 HP naturally aspirated 2.0 liter 4 and a 174 HP 1.5 liter turbo mill. The five Prelude generations featured Horsepower ranging from less than 100 in gen 1 to 200 by gen 5 from a naturally aspirated 2.2 liter 4. The last generation of Prelude would hit 0-60 in about 7 seconds, the current model Civic with a CVT and the 1.5 turbo will hit 60 slightly faster. Many cars today feature similar specs to these two coupes and so did some of the prior model year Civic's so what makes this one the heir to the Prelude name?