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Honda thumbs nose at fleet sales, claims it leads in key vehicle segments

Fleet sales are a way of life in the automotive industry. There are many non-retail customers that need vehicles, but going too far can reduce brand image and vehicle resale value. While some of its competitors have fleet sale that account for up to 20 or 30 of overall sales, Honda is bragging that it has the lowest fleet sales of all mainstream automakers for the first five months of 2013.
After calculating new-car registration data from R.L. Polk, Honda says that just two percent of its sales through went to fleet customers compared to an industry average of 19 percent. Even though this means Honda leaves plenty of sales on the table each month, it also claims to have the highest resale value and lowest cost of ownership among its competitors. In terms of retail sales, Honda says that the Civic, Accord, CR-V and Odyssey all lead their respective segments, and it breaks down/brags about its retail sales success in the press release, which is posted below.

Alonso pins McLaren's woes squarely on Honda's shoulders

BARCELONA (Reuters) - Fernando Alonso spent more time on the tennis court than driving his ailing McLaren on Friday, with his tilt at the Indy 500 looking ever more inviting after another dark day on the Formula One racetrack. Alonso's home fans had barely settled in their seats for practice at the Spanish Grand Prix before his car's Honda engine blew in a mess of smoke and oil. Liquid then poured out of the car as it was tipped up by a recovery crane. Having failed to start in Russia two weeks ago due to an engine failure on the formation lap, Alonso departed the Barcelona circuit after a few choice words and later posted a picture on Instagram of himself playing tennis. "The engine was not good enough. We came out of the pitlane and there was a hole in the engine, and the oil was streaming out. It blew up after 400 meters," Alonso told reporters after returning for the second 90-minute practice session. He was last on the timesheets and reported that the engine was even slower. If the tennis photo looked like a dig at Honda, accompanied with the seemingly sarcastic comment "keeping the body active", he said that had not been his intention. "I have very little time in these weeks, with traveling, with planes," said the 35-year-old, who will go straight from Barcelona to Indianapolis on Sunday night to prepare for his debut in the 500 on May 28. "So when I discovered that I had two hours free, instead of being on the sofa and watching television, I went for some training. My dedication is still 100 percent to my fitness and my preparation. "It wasn't humor to go outside the circuit to play tennis, it was preparation. People got it wrong. I went out to have some fun and escape the circuit." McLaren, the second most successful team in Formula One history in terms of race wins, have yet to score a point in four rounds of this year's championship and are last in the standings. Honda's Formula One reputation, after two seasons of unreliability and poor performance, is meanwhile being dragged deeper into the mud. Alonso is out of contract at the end of the season and has said his future whereabouts would depend on who could offer him a winning car. "It's not my reputation, it's theirs (Honda's) – and it's their money, and their image," he said. "I try to drive as fast as I can but it's a much bigger problem for them." (Reporting by Alan Baldwin, editing by John Stonestreet) Related Video: This content is hosted by a third party.

Honda, Top Gear working on 130-mph lawn mower

We're not even sure they've got a blade of Kentucky Bluegrass to cut, but the folks at Top Gear have gone ahead and started building what will become, if they're successful, the world's fastest lawn mower. Actually, it appears Top Gear is not doing much of the design and assembly work at all, instead having solicited help from experts at Honda and Team Dynamics, which oversees the automaker's touring car efforts.
What the three are working on is a riding lawnmower with a 110-hp engine that can reach 60 miles per hour in four seconds and trim turf at speeds up to 130 mph. If they succeed, such a maximum velocity would put them well ahead of the current record for the world's fastest lawnmower, which is 96.529 mph set by Bobby Cleveland and his Snapper race mower at the Bonneville Salt Flats in September of 2010. Top Gear hasn't said whether or not it will officially go after Cleveland's record, but the build will be featured in an upcoming issue of the Top Gear magazine and is scheduled to be completed by June 17, so we may learn what this maniacal mower's true purpose is then.
According to TG's report on how the build is going, as well as the video of it being fired up (literally) for the first time below, there aren't many actual mower parts left on this machine. What started out as a Honda HF2620 mower now sports wheels and tires from a racing quad, a back axle from a go-kart, a steering rack from a Morris Minor and a 1000cc engine from a Honda VTR1000F sport bike. All that remains from the original mower are the pedals and body panels; even the steel cutting deck has been replaced with a lighter fiberglass version. And blades? This mower will be bladeless, instead using two electric motors to spin lengths of brake cable like a weed whacker.