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Refreshed Honda Civic's first commercial is a minor mea culpa

Honda has officially rolled out the first ad for the 2013 Civic. The one-minute spot focuses on a number of clever inventions that improve on old themes, from rocket-powered parachutes to hover bikes and smart window shades, before shifting to the redesigned compact. Set to Santigold's "Disparate Youth," the ad culminates with the phrase, "Things can always be better." This is likely as close as we'll come to hearing Honda say, "we could have done better."
Unveiled at the 2012 LA Auto Show, the 2013 Civic features revised front and rear fascias, nicer cabin materials and an updated suspension just one year after the ninth-generation model debuted. That car received scaling reviews from critics, most notably Consumer Reports, who felt the 2012 Civic was a step backwards for a company known for producing high-quality, economical vehicles. You can check out the full ad for the 2013 Civic below before it debuts during the Rose Bowl.

Alonso interview, part 2: He says F1-Indy crossovers boost racing

Fernando Alonso said his racing in this Sunday's Indy 500 spurred great interest in Spain and that other Formula One drivers crossing over would benefit both U.S. racing and Formula One. "I think Formula One needs North America and maybe North America needs more of Formula One than what we currently have," Alonso told Reuters on Tuesday. "I think its a win-win situation," the Spaniard said about the potential impact of more F1 drivers following his example and crossing over between the circuits. Alonso said he understood that interest back home in the Indy 500 had spiked by 800 percent. "For the fans, from what I see now in Spain and Europe, it is amazing the interest in the Indy 500 this year compared to any other year," he said. "Everyone in Spain, they are waiting for May 28 to watch the race. I received many messages from fans in social media saying, 'thanks for showing us this race because I never watched it before and I absolutely love it.'" Alonso also believes U.S. fans will become more intrigued by Formula One as they get to know those drivers. "Hopefully from now on the interest in Formula One in the US will be growing," he said. "We have new owners of Formula One, (U.S.-based) Liberty Media, and I think they have some good plans to build interest here." Alonso decided to skip this week's Monaco Grand Prix, which he has won twice, to try and add the Indy 500 as his second leg to a rare Triple Crown of Motorsport. The Spaniard hopes to emulate Graham Hill, who in 1972 became the first to complete the Formula One championship, Indy and Le Mans 24 Hours collection of titles. "The Triple Crown, I think that's the ultimate goal of any racing driver," said Alonso. "Only one man has achieved that in motor sports and that shows how difficult it is to do that." Alonso said he expects no problem adjusting back to Formula One after his Indy sojourn. "My skills, and my driving techniques are developed in Formula One cars. I think when I get back there it will be an immediate adaptation." With his contract up after this season with the poorly performing McLaren-Honda team, Alonso remained tight-lipped about his future. "After the summer I will consider what are the options out there," he said.Part 1 of this interview: F1 veteran gears up for his rookie run at Indy Reporting by Larry FineRelated Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Drive A McLaren | The List #650

Honda profit targets tumble in wake of Takata scandal

Takata's massive airbag inflator recall will likely do some damage to Honda's bottom line this year, according to the Japanese automaker's latest forecasts. The company will allocate 50 billion yen ($425 million) to fulfill costs related to the safety campaigns, Reuters indicates. The decision will reduce estimated operating profit by about 6.5 percent to 720 billion yen ($6.1 billion US) for the fiscal year ending March 31. In addition to lower profits, Honda also cut back its sales estimate for the year to 4.45 million vehicles from the previous 4.62 million, according to Reuters. This was largely due to lower-than-expected demand in Japan. "We are not seeing a big impact on sales in North America from the airbag issue," company vice president Tetsuo Iwamura (pictured above) told Reuters. The decreased forecasts come at the same time as the possibility of another death in a Honda vehicle from the Takata parts. According to Automotive News, a man in Florida died in a crash in his 2002 Accord, but investigators have not yet determined whether the inflator was the cause. However, the vehicle was included in a 2011 recall for the part and was not repaired. The family intends to file a lawsuit alleging the inflator ruptured, spraying metal shrapnel into the driver's neck. Reportedly, the owner was never notified of the recall. While the Takata inflator recall is affecting many companies with alleged links to at least five deaths and 139 injuries worldwide, Honda has it among the worst. Including vehicles covered under the previous regional repair campaign for the issue, the automaker needs to repair roughly 5.4 million vehicles just in the US. Honda has taken action by employing suppliers other than Takata to supply some of its replacement parts for the recall. The business is also reportedly switching airbag suppliers for the next-gen Accord and possibly the 2016 CR-V and Odyssey.