2014 Honda Odyssey Touring Elite on 2040-cars

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Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

2017 Honda Civic Si fills the performance gap between Sport and Type R

Yes, North America will finally get the hyper hot Civic Type R. But that doesn't mean Honda has dismissed the Si from duty. On the contrary, the Civic Si is back, and the Prototype coupe that's debuting at the Los Angeles Auto Show looks better than ever. Honda's senior VP and general manager Jeff Conrad says, "This will be, hands down, the fastest, best-handling Si we've ever offered to our customers." To do this, Honda has equipped the Si with a turbocharged 1.5-liter four-cylinder. The company didn't reveal output, but considering Conrad's statement, it's probably be safe to say it will make somewhere between 205 horsepower (the output of the previous Si) and 306 horsepower (the output of the previous Type R). That engine will send power through a six-speed manual transmission and a limited-slip differential. Also part of the Si package will be active steering and dampers, plus a high-performance tire option. View 16 Photos Honda made sure to upgrade the Civic Si's looks to match the performance, but not to the extremes of the Type R. The body appears to have the same overall width of the standard coupe, and it gets the front bumper and black grille from the hatchback along with a revised rear bumper. The front bumper gets a splitter, and the tail gets a wing. One of the most distinctive styling elements is the center-exit exhaust, which features a single hexagonal tip. Of course, both ends of the car get red Si badges, and the whole thing rides on 19-inch wheels. Surprisingly absent, though, are Honda's traditional "i-VTEC" stickers along the sides, which have appeared on Civic Sis since at least the 1999 model. The interior also gets a sporty treatment, and that apparently involves a healthy application of the color red. The floor mats, contrast stitching, instrument panel, and infotainment system are all finished in the hue. The seats are Si-exclusive, and feature the Si logo stitched into the seatbacks. Drivers will shift with an aluminum ball-shaped knob, and dance on aluminum pedals. There's a "sport" button next to the shifter, which we can guess probably sharpens up the shocks and steering. Honda says this prototype interior "closely previews" the final production version. Though Honda only showed a coupe version of the Si, the company will offer a sedan version for people who need the added practicality. There's so far been no mention of a hatchback version. Honda only provided a rough release window of next year and hasn't give any pricing.

Honda working on 'power exporter' to go with fuel-cell vehicle

The bad news, as we've previously reported, is that Honda's first production hydrogen fuel-cell vehicle won't debut until 2016, a bit later than expected. The good news is that the automaker may produce a device that will let that FCV's motor power up other devices as well. So it's a tradeoff of sorts. The company is producing what it calls the Power Exporter Concept. Put simply, it's a device that can connects to the fuel-cell vehicle and produce AC power (the picture makes it look fairly small, but dimensions weren't disclosed). The device has a maximum output of 9 kilowatts. Honda isn't saying much else about the device, which was announced along with further details of the company's upcoming fuel-cell concept vehicle. Still, it's heady yet not terribly surprising stuff from a company that's long been a big player on the portable power generator industry. Honda recently said its first production fuel-cell vehicle would see the light of day in early 2016 instead of 2015. The futuristic-looking vehicle will have a power output of about 130 horsepower and will be able to have its hydrogen tank filled up in less than five minutes. Take a look at Honda's press release below. Honda Unveils All-New FCV CONCEPT Fuel-Cell Vehicle - Striving to Realize a CO2-free Society by Combining FCV with an external power feeding device and Smart Hydrogen Station - TOKYO, Japan, November 17, 2014 - Honda Motor Co., Ltd. today unveiled, for the first time in the world, the Honda FCV CONCEPT, a concept car for an all-new fuel-cell vehicle (FCV), and the Honda Power Exporter CONCEPT, a concept model for an external power feeding device that enables AC power output from the FCV with maximum output of 9 kW*1. The all-new FCV that will be based on this concept model is scheduled to go on sale in Japan by the end of March, 2016 and subsequently in the U.S. and Europe. In addition to the FCV and external power feeding device, Honda will further promote the application of the Smart Hydrogen Station (SHS), a packaged hydrogen station unit that adopts Honda's original high-differential-pressure electrolyzer. In this way, Honda will work toward the forthcoming hydrogen society under three key concepts – "generate," "use" and "get connected" – and strive for the early realization of a CO2-free society.