2014 Honda Odyssey Touring on 2040-cars

Auto blog

Honda releases H2O brand bottled water to promote FCX Clarity

Remember when Hollywood stars Diane Kruger (Inglourious Basterds) and Joshua Jackson (Fringe) took a Mercedes-Benz B-Class F-Cell into Death Valley and "survived" by drinking water from the car's tailpipe? Honda has taken that idea into movie theaters in Australia. The idea, but not fuel cell water itself. Honda has created a bottled water brande called H2O, and it's meant to promote the hydrogen-powered Honda FCX Clarity as part of Honda's "clever thinking" campaign. The headline message, just as it was for Mercedes, is that a hydrogen fuel cell car emits nothing but water vapor, which is actually safe to drink. To give movie fans a hands-on experience, Honda Australia filled a number of Palace Cinemas movie theaters with free disposable bottles of H2O water. Of course, since there are only a handful of FCX Clarity vehicles in the world today and it would take a lot of driving to fill up that many bottles, Honda admits that, "if you're holding a bottle of our specially produced H2O water in your hand right now, you've been drinking plain old spring water. If you want to taste the real thing, you'll have to travel to California, Japan or the UK where the FCX is currently available." Of course, why anyone would want to associate themselves with the unending waste that is bottle water, a product that has not proven itself to be any better than good tap water, is beyond us. But that's what Honda is doing, as you can see in the promotional video about the stunt below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.

Watch this perfect parody of Ken Block's Gymkhana videos

Every one of Ken Block's Gymkhana videos is bigger and more ridiculous than the last. The goal at this point seems to top the previous production, be it with a custom AWD Mustang ripping through the streets of Los Angeles or a rally-prepped Ford Fiesta drifting around Dubai. Well, the YouTube channel Car Bros decided that the format was ripe for parody and have produced their own short video. It's called "Gympkhana: A #Viral Car #Action Video" and it captures everything that is overwrought and fun about the Gymkhana series. While the scale of Block's videos has increased and the productions are still entertaining, every new Gymkhana seems to rehash the same sights and sounds without really trying anything new. Rev the engine here, drift around there, spin 10 times inside this box, and then circle around that object. Rinse and repeat and repeat and repeat. Car Bros have produced a number of parody videos and the group seems to really get the finer details of the subjects they're spoofing. Everything you would expect from a Block video is here. Gympkhana features shaky title cards, gratuitous slow-motion camera work, and multiple drone shots with helicopter sounds dubbed in. It's obvious that the group took their time to plan out and capture the perfect low-budget Gymkhana. These guys prove that you don't need big, expensive productions with exotic vehicles in exotic locations to have some fun with a few cameras and a car.Related video: Auto News Humor Honda Wagon gymkhana