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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Honda Clarity enters hydrogen competition with $369 lease price

Ok, so we were wrong. When Honda said in January that the monthly lease price for the 2017 Clarity Fuel Cell sedan would be "under $500," we assumed that that meant, oh, maybe $499. After all, that's what the two other hydrogen vehicles available in the US, the Toyota Mirai and the Hyundai Tucson Fuel Cell, cost [ See below]. Given that the Mirai's $57,500 MSRP and the Clarity's then-expected $60k price tag, we figured the lease prices would pretty much match, too. Mea culpa. Honda just announced that the Clarity will lease for just $369 a month for 36 months, with $2,499 due at signing. That price includes $15,000 of fuel over three years and 20,000 annual miles. As with other advanced technology vehicles, Honda is making traditional vehicles available for times when the hydrogen car's 366-mile range and weak refueling infrastructure isn't enough to get you where you want to go. The fuel cell vehicle will be available in California at some point yet in 2016, but only to people who, "live or work near Honda's network of 12 approved fuel cell vehicle dealerships located in select California markets." There are six such dealerships in Southern California, five in the Bay Area and one in Sacramento, Honda says. UPDATE: Totally forgot that Toyota dropped Mirai pricing to $349 earlier this year. We've adjusted the headline. Related Video: Featured Gallery Honda Clarity Fuel Cell News Source: Honda Green Honda Hydrogen Cars lease honda clarity

Honda CEO: electric vehicles are a 'core technology'

The production version of Honda's hydrogen-powered FCEV concept remains on target for release in Japan by March 2016, and it's going to be followed by at least two more vehicles that have some form of electric powertrain. Probably more than two, but we can't be more specific than that. This is what we learned today from a speech by the new president and CEO of Honda Motor Company, Takahiro Hachigo. Speaking about the two main themes he sees for the future of the automaker (the six-region global operation structure and "continuous development of challenging products unique to Honda"), Hachigo once again confirmed an on-sale date for the production version of the FCEV concept that Honda has been trotting out at auto shows for a few years now as happening, "before the end of the current fiscal year" which ends March 31, 2016. He also said something broader about the company's vision for electric cars: "As the next-generation of mobility products, Honda will evolve products that use electricity as a core technology," he said. While we don't yet know what the electric vehicle products are, Hachigo's statements echo those of Mike Accavitti, senior vice president of American Honda, from when the FCEV concept was unveiled: "The Honda FCEV Concept not only sets our direction for our next generation fuel-cell vehicle in 2015, but for future improvements in electric drive technology." Honda previously promised new all-electric and plug-in hybrid vehicles by 2018, and today's comments signal that that plan is still in place. Things may change though, since Honda's original release date for the FCEV was 2015. Related Video: Summary of CEO Speech on July 6, 2015 TOKYO, Japan, July 6, 2015 - The new President & CEO of Honda Motor Co., Takahiro Hachigo, unveiled his future vision for the company. He highlighted two themes that the new "Team Honda" will pursue: I want to create a new Honda under two themes. < Two themes to be pursued for the new Honda > 1. Advancement of the six-region global operation structure 2. Continuous development of challenging products unique to Honda and delivering them to our customers around the world Let me talk about my vision for the future of Honda which will be established as we pursue these themes. The key word is "Team Honda." < Future of Honda – My thoughts based on personal experiences "at the spot"> Honda's strength is that team/project members share one goal and take on challenges and attain high targets.