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Honda shows us 'The Challenging Spirit of Honda'... in Japanese

Just as Porsche has done with its lengthy Le Mans gear-up, Honda is is laying the table for its Formula One return more than a year before we'll actually see it on track. We've heard what it's 2015 engine will sound like, reminisced with the 1988 McLaren Honda MP4/4 and the 1964 Honda RA271 and spoken to the company's CEO about what F1 involvement could do for its production car engines.
The automaker has now released a video called The Challenging Spirit of Honda that traces the development of its in-house F1 program and the jump from motorcycles to the first RA270 F1 chassis in 1962, to the RA272 chassis that won the 1965 Grand Prix. The only catch: the video is in Japanese. However, you can read about the winning car in English, and the video ends with another sound check of the 2015 power unit. That is a universal language, and you'll find it being spoken below.

Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

2017 Honda Civic Coupe spotted for the first time

Rumors about the next-generation Honda Civic have been coming fast and furious in recent weeks. The speculation suggests the future model will use a new 1.5-liter turbocharged four-cylinder and some European body styles will come across the Atlantic. There's even the potential for an overhaul of the CR-Z on the same platform. Now, we've got a glimpse at what the next Civic looks like in coupe and sedan form. Our spies believe that under all that black diaper is the 2017 Civic Coupe, but it's hard to discern any details. With an open section on top it's even difficult to get a good idea of the roofline, though some of the photos suggest a fastback-style rear. The examples concealed in white are believed to be the future Civic Sedan, and one of them is exposed enough to get a good idea of its shape. In profile the look is reminiscent of the current Accord, which is good, if conservative. Seeing the two versions together provides few hints about the coupe's styling, other than a shared wheelbase between both cars. The apparent door handle cutout on the driver's side of the coupe is likely a camouflage trick to hide any information about the length or shape of the doors. One recent rumor suggests that the next-gen Civic's styling could be fully unveiled towards the end of 2015. Until then, click through the gallery of spy shots, and let us know in Comments what you think of this design direction. Related Video: