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Honda trademarks ZSX, could be for baby NSX

While there have been many rumors dating back to 2008 about a mid-engined sports car from Honda, last year's report was provided the most detail about what seemed to be a scaled-down version of the NSX hybrid supercar. Honda may have added some fuel to the rumor-fire by recently filing a trademark application for "ZSX," reports Australia's Performance Drive. The trademark application was sent to the European Union Intellectual Property Office late last month and is obviously close to the NSX nomenclature. The Australian outlet also reports that an unnamed source within Honda claims the ZSX, whatever it may be, could be revealed as early as next year. The anonymous employee also claims that the ZSX will be offered as a coupe and a hard-top convertible variant, with both being powered by the automaker's 2.0-liter turbocharged four-cylinder engine from the Honda Civic Type R. Just like the NSX, the ZSX is rumored to get electric motors on the front and rear axles. Previous reports match the unnamed source's claims, as the ZSX was expected to be a replacement for the Honda S2000 that ended production in 2009. It now sounds like it'll be more of a mini-NSX, with rumors pointing towards one electric motor powering the rear wheels, while two motors would be on the front axle. Patents from last year, which are pictured above, match the rumors of a mid-engined sports car. The ZSX trademark is for Europe only as of right now, while the automaker's previous patents and trademarks included the US, as well. Only time will tell if "ZSX" really stands for a sports car, or if Honda actually goes through with its plans. Remember, Nissan ditched similar plans for a small rear-wheel-drive sports car recently. Related Video: Featured Gallery Honda ZSX Patent News Source: EUIPO, Performance DriveImage Credit: autovisie Green Acura Honda Coupe Hybrid Performance trademark rumor honda nsx

Honda motorcycles most stolen, just like Honda autos

It comes as no surprise that Honda's Civic and Accord are the most stolen cars in America, but as it turns out, thieves like the company's motorcycles the most too, according to a study by the National Insurance Crime Bureau (NICB). Out of the 46,061 two-wheelers stolen in 2012, 9,082 of them were Hondas. While that's bad news for Honda motorcycle owners, at least motorcycle theft went down slightly from 2011, which had 46,667 reported thefts. Motorcycle theft recoveries, on the other hand, were just 39 percent.
Yamaha is up next in the theft rankings (7,517), then Suzuki (7,017). The numbers drop a bit for fourth and fifth place, Kawasaki (4,839) and Harley-Davidson (3,755). These five brands are far and away the most stolen motorcycles: sixth place, apparently held by scooter, dirtbike and ATV maker Taotao, dropped to 914 theft reports.
California had the most reported thefts (6,082), followed by Florida (4,110), Texas (3,400), North Carolina (2,574) and Indiana (2,334). By city, New York City had the most reported thefts (903), followed by Las Vegas (757), San Diego (633), Indianapolis (584) and Miami (535.

Honda overhauls North American operations with eye towards more autonomy

The increasing sales success of Honda North America (HNA) has led to Honda brass in Japan reorganizing regional operations here. The management shuffling here and in Japan is intended to both streamline and confer more responsibility on HNA "as the region assumes a larger role in shaping Honda's global business," and as Honda builds more facilities that serve several roles in the product development pipeline.
Honda's executive vice president and president of HNA Tetsuo Iwamura was named COO of automotive operations, taking over a position that had been handled by company president Takanobu Ito. Iwamura's new role puts him in charge of anything Honda makes that has four wheels, which Automotive News says equates to 78 percent of the company's global revenue.
The current company CFO, Fumihiko Ike, will fill the now-vacant role of company chairman and Kohei Takeuchi will take his place. Takeuchi is presently the operating officer, general manager of the accounting division. The executive swaps take effect April 1, 2013.