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Senna's McLaren drives Honda up the wall

Honda is getting excited for its imminent return to Formula One with McLaren. So excited, in fact, that it got its new/old friends from Woking to loan it one of its old F1 cars. But not just any old F1 car...
On display at the Honda stand in Frankfurt this year is the 1988 McLaren MP4-4 in which the legendary Ayrton Senna drove to fifteen out of sixteen grands prix that season to take the championship in spectacular style.
Honda provided the engine for that car, a 1.5-liter turbo V6 with upwards of 600 horsepower to propel less than 1,200 lbs. Of course this being a static display car, it's likely been stripped of its engine, gearbox and most other internal mechanical components. But that doesn't make the sight of it any less memorable.

2019 Nissan Altima vs Honda Accord vs Toyota Camry: How they compare

NEW YORK — Midsize family sedans may be losing sales to small SUVs, but hundreds of thousands of the things still left dealerships last year. The 2019 Nissan Altima introduced here at the New York Auto Show replaces one of the segment's best sellers, joining a pair of other best-sellers, the Honda Accord and Toyota Camry, which were both redesigned last year. The Hyundai Sonata also received a surprisingly thorough refresh for 2018. Therefore, the segment is fresher than ever, providing car shoppers who haven't been evangelized by the mighty SUV an excellent group of choices. To help them, or you, out in that family sedan search, here's how the new 2019 Altima compares to the 2018 Honda Accord, 2018 Toyota Camry, 2018 Hyundai Sonata, and for reference, its 2018 Altima predecessor. Cue the spreadsheet! Engines and Transmissions The Altima once again has a 2.5-liter four-cylinder, but Nissan indicates that 80 percent of it is new. Regardless of its newness, it is more powerful, boasting an extra 9 hp and 3 lb-ft of torque. Frankly, that's not much compared to the Camry's and Accord's gains, which also better the new Altima. Uniquely, though, the Altima's base 2.5-liter is available with all-wheel drive – something only the Subaru Legacy offers (albeit as standard equipment). Oddly, all-wheel drive is NOT available with the Altima's bigger 2.0-liter turbo. Ah yes, that turbo engine. Gone is the familiar 3.5-liter V6, leaving Toyota as the lone V6 hold-out (again, the Legacy is another exception, albeit with a flat-6). As is typical, the Altima's new 2.0-liter turbo inline-4 produces less horsepower than its naturally aspirated predecessor, but it has considerably more torque. Its output essentially matches the Accord's new 2.0-liter. Unlike the Accord, though, every Altima has a CVT standard. The Camry and Sonata have traditional automatics – many would say they are better for it – though the Hyundai's gear count differs by engine selection. Nissan didn't release fuel economy figures for the 2019 Altima. The previous generation trailed the latest Accord and Camry by 2-3 mpg combined, according to EPA estimates. Passenger Space Nissan's surly men in suits were quite cross when we tried to get into the new Altima, so we can only comment on the interior space in spec format. As it is, the new Altima actually has less head- and legroom than before. There's more shoulder room, though, so your local linebacker will be happy.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.